Why Put Ads on my Website? Make the World a Better Place

I like to wake up in the morning with a smile knowing that my work contributes to the positive side of the world’s delicate balance, don’t you? Well, strange as it may sound, I actually get this feeling when monetizing websites, and if you’re in this business – you’re invited to join me for the ride.

The Internet was born free, has changed our way of life, and should stay pure and free of any capitalist interests… would you please stop? The Internet is a wonderful communication tool and a magnificent source of information, but it has costs. And in the real world, somebody needs to pay the bill.

When we find ways to monetize websites, we cover these costs, and by doing so – we help make more information readily available for the human kind. Now, isn’t that a nice thought to wake up with each morning?

Websites need to make money. This is the basic assumption for my work these days. There are three typical ways of making money from a website – charge visitors for usage, sell something to the visitors, and expose visitors to ads. From these three methods, only the third – placing online ads – keeps the information free to the world. A good reason to like it.

I know, I know. Exposure to advertisement has indirect costs and it blurs our delicate minds, but unless you’re ready to move to Mars, it’s already part of everything we do, the Internet included.

So, to wrap this argument up and start with the actual thing, when we place ads on a website, we pick up the bill for the website’s cost, and by doing so – give the visitors more free information and make the world a better place. But lately, the revenues from ads seem to shrink and many claim that they are not enough to justify free websites. Is that so?