The Hidden Treasure in Your Website – New Book about In Text Advertising

The First Professional Guide to Monetizing Your Website with In-Text Advertising I’m happy to share that the new book is out!  The Hidden Treasure in Your Website: The First Professional Guide to Monetizing Your Website with In-Text Advertising (the link goes to Amazon). Humbly, author Tomer Treves is me, the same person behind this Online Siesta blog, so I can’t review the book objectively. But I think it’s only reasonable that I would recommend it… Well, friends, I recommend the book – please buy one copy for yourself and 10 other copies for your family and friends...
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In Text Users Increase Earnings by 30% with Related Tags

I’m happy to share here for the first time that Infolinks has recently made public its latest feature – Related Tags. This feature was initially developed as a trial to leverage the ability of the Infolinks algorithm to choose powerful keywords and match them to the most relevant ads. But the trial became a phenomenal success; the Related Tags feature has had a major impact on publisher earnings – much higher than expected. New Feature: Related Tags The Infolinks Related Tags feature adds a unique In Text cloud within the content of a web page with carefully selected informational...
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Big Blogs are Invited to Discuss In Text Ads (and Earn Big)

Your big blog can earn you $50,000 on top of your current revenues. This is no joke and it’s not some dubious get rich quick plan. If you give me three minutes and read this post with real advice from my experience, you will see that I’m actually willing to guarantee this income. You will be required to open your mind a little bit, talk about your concerns, and eventually place in-text ads on your blog, but this is now easier than ever and with some optimization, would not affect your community of readers. If you’re not ready yet, I would at least invite you to discuss this with me. So, are...
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Preview In Text Ads on Your Site with AdsOnYourSite.com

Preview In Text Ads on Your Site How would In Text ads look like on your very own website? You can now get a quick and easy preview by visiting AdsOnYourSite.com. All you have to do there is enter your URL and a preview of your website with In Text ads will appear. How Much Can I Earn with In Text Ads on My Site This nice preview tool at AdsOnYourSite also gives you a rough estimation of your potential monthly earnings from In Text ads. Disclosure: the AdsOnYourSite website is free to use but it’s operated by Infolinks. The AdsOnYourSite Widget AdsOnYourSite.com also offers a free widget...
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Can Readers Opt-Out from or Remove In Text Ads?

When Visitors Complain about In Text Ads Sometimes, despite their subtleness and clear advantages to the website’s publisher, visitors do complain about the introduction of in-text ads to a website. Most often, this would happen when a website has a community of regular visitors who are not always open to changes. From my experience, the number of complaints will be very low when compared to the number of visitors and they will also disappear after a short while. Nonetheless, sometimes a publisher must deal with the complaints. This is especially true when the complaining visitor is an important...
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Website Monetization Cycles and Seasonal eCPM Changes

In Text Ads on your Site are Not merely a Money Machine After a few months with in text ads on your website, you will probably get used to the monthly payments and accumulated revenues. At this stage, many publishers tend to think of in text ads as a simple money machine. The integration was easy and after some optimization they require no maintenance. But then, sometimes the average earnings change – either up or down – and publishers hurry to ask: What happened? Before rushing into conclusions, it’s better to understand the industry in which in text ads networks operate. This can shed some...
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Website Monetization Tip #5: Of Browsers and In Text Ads

Earn More from a Website by Knowing the Browser Getting to know your audience is a major part of any plan to make money from a website. Now, it’s no secret that a visitor’s choice of a browser can tell something about the expected behavior. If you’re looking to increase your website earnings from in text ads, there are certain specific actions relating to your visitors’ browsers that you can take and that can make a difference. Analyzing general statistics from in text advertising results reveals a few interesting insights that I’m happy to share here. Internet Explorer, Firefox, Chrome,...
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Getting Paid with In Text Ads on a Website

The Payment Threshold and the Waiting Period Once a visitor to your website hovered over a double underline link and clicked on the ad within the bubble, you’ve already earned advertising revenues – it can be as low as a few cents, but money is money, right? So why don’t you get paid immediately? Well, handling payments takes efforts and costs, and if we’ll create a transaction for every cent earned, the costs will be higher than the earnings. Also, the online advertising cycle requires several offline procedures to ensure the validity of the ads served and visitors clicking, so some patience...
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Pay per Click and other Business Models

Choosing a Business Model for In Text Ads Monetization So, you finally decided to add double underline ads on your website. Now, you need to choose which business model would work best for you. Website monetization can be managed with partners who pay for different goals – they pay per click, per acquisition, per one thousand views, per lead, and probably per anything you can think of. For in text ads, the best business model would be pay per click, also known as PPC (and from the advertiser’s point of view – cost per click or CPC). The justifications for this model can be found in the balance...
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Website Monetization Tip #4: In Text Ads – Open in New Window

To Open or Not to Open in a New Window Some website publishers ask if they can open the landing pages of the in text ads in new browser windows. The answer is that technically, yes, it’s possible, but since it’s not a good practice, you’d better avoid it. If you really have to, you can ask your provider to set your in text ads to open in a new window, but please read this first and give me a chance to discourage you. What is a New Window? Any hyperlink leads to a new web page. The link can be customized to either open the target web page within the same active window of the browser, replacing...
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