Online Marketing for Health Food I have been practicing online marketing for several years now, and I was looking for a way to combine this profession with one of my real life passions… Health food. Would I be able to use new online methods of communication to share with others my own discoveries about food? Sesame Butter – The Discovery of Yummy When not at work, I… Well, it doesn’t happen often, but I do have a life and a good appetite. As part of my search for healthier food which is at least tasty, I came upon sesame butter. Have you heard of it? Most chances are that...

The marketing team at Infolinks likes to think of our work as the next generation of advertising, and as part of this, and in the spirit of end of year summaries, came up with this History of Advertising infographic. It was published by Mashable under the title: The Evolution of Advertising: From Stone Carving to the Old Spice Guy, where it received 2,418 Tweets  and over 700 Facebook Likes within a day. Enjoy…!    

Jenifer Aniston’s Sex Tape is indeed a viral video. But it’s not a sex video, don’t worry. And still, if you’re involved in marketing or advertising, you need to watch this. A little bit under 3 minutes, this commercial for Smart Water explains the essence of today’s most viral videos. Naturally, once this video is out, marketers need to work harder to evolve. Most of the exposed viral genes won’t work longly after being exposed to the sun. The Viral Video Secret So, what makes a video go viral? At least for now, as of March 2011, you need a catchy name like...

Free is not really free. For every free offer we take, we actually pay with our most precious currency – our attention. This is why the free model would have to evolve in order to survive. The FREE Debate Chris Anderson, the editor of Wired and author of Long Tail started it all with his recent book Free: The Future of a Radical Price. Malcolm Gladwell, renowned author of Tipping Point, Blink and Outliers, reviewed the book in the New Yorker with a frown. Seth Godin, marketing guru and author of the recent Tribes and many others, stated straightforwardly that Gladwell was wrong, and has dubbed...