Search Bubbles within In Text Ads Have you ever hovered over an in text ad double underline link only to find a bubble that offers to search more information about the highlighted term? This is a Search Bubble. When clicking on a search bubble, the visitor is lead to a landing page with search results for that certain highlighted term. Clearly, this is not exactly an advertisement, because the visitor is only offered search results and not more related content from an advertiser. But you do see quite a lot of these search bubbles among other in text ads… Where are they coming from? And more importantly,...

What are Related Content In Text Links? They look like in-text ads with double underline links and a bubble that opens upon a mouse hover, but their content is different. Instead of commercial content from an advertiser, the bubble offers additional content from various sources. They are informational links. The offered related content can be in the form of links to potentially relevant pages from the same website or from other websites. Sometimes, and mostly when the content is originated in another free website like Wikipedia or YouTube, the content can be made available within the bubble itself,...