Free is Not Really Free: The Attention Currency

Free is not really free. For every free offer we take, we actually pay with our most precious currency – our attention. This is why the free model would have to evolve in order to survive. The FREE Debate Chris Anderson, the editor of Wired and author of Long Tail started it all with his recent book Free: The Future of a Radical Price. Malcolm Gladwell, renowned author of Tipping Point, Blink and Outliers, reviewed the book in the New Yorker with a frown. Seth Godin, marketing guru and author of the recent Tribes and many others, stated straightforwardly that Gladwell was wrong, and has dubbed...