Preview In Text Ads on Your Site How would In Text ads look like on your very own website? You can now get a quick and easy preview by visiting AdsOnYourSite.com. All you have to do there is enter your URL and a preview of your website with In Text ads will appear. How Much Can I Earn with In Text Ads on My Site This nice preview tool at AdsOnYourSite also gives you a rough estimation of your potential monthly earnings from In Text ads. Disclosure: the AdsOnYourSite website is free to use but it’s operated by Infolinks. The AdsOnYourSite Widget AdsOnYourSite.com also offers a free widget...

In Text Ads on your Site are Not merely a Money Machine After a few months with in text ads on your website, you will probably get used to the monthly payments and accumulated revenues. At this stage, many publishers tend to think of in text ads as a simple money machine. The integration was easy and after some optimization they require no maintenance. But then, sometimes the average earnings change – either up or down – and publishers hurry to ask: What happened? Before rushing into conclusions, it’s better to understand the industry in which in text ads networks operate. This can shed some...

Technology Background In order to better understand in text advertising, some technological background is required. I’m not going to dive into the code structure here; in fact, I’m not the right person to attempt that… but I do think that some basic clarification could help when considering this method. Also, the leading in text ads networks utilize different technology and the following analysis may be helpful in choosing the right partner for you. The Magic a Little JavaScript Does When you integrate in text ads on your website, all you’re required to do is insert a little piece of JavaScript...

Now that I’ve already come up with the top ten reasons not to use in-text ads and given you ammunition against your in-text-loving friends, you might even find yourself joining them… So, to be on the safe side, I thought it may be useful for you to also browse through the top 10 advantages and benefits of in text ads on your site. The issues are quite similar, but the angle of view is reversed. I also deal with most of these issues elsewhere in more depth, but this list can prove to be handy as an overview. 1. In Text Ads are Quiet When reading content online, we all got used to reading continuously...

Choosing a Business Model for In Text Ads Monetization So, you finally decided to add double underline ads on your website. Now, you need to choose which business model would work best for you. Website monetization can be managed with partners who pay for different goals – they pay per click, per acquisition, per one thousand views, per lead, and probably per anything you can think of. For in text ads, the best business model would be pay per click, also known as PPC (and from the advertiser’s point of view – cost per click or CPC). The justifications for this model can be found in the balance...

The Potential In Text Ads Revenues – Impressions and eCPM As I wrote on Part 1 of this post, this is the most frequent question I get from website publishers before they integrate in-text ads for the first time. If you still haven’t, please start reading this post from Part 1, where I discussed the effect of the measurement methods used when counting net impressions and calculating eCPM. Recapping the summary of Part 1, I suggested measuring your website revenues by the bottom line, in dollars, so not to be confused by flexible measurements of eCPM, and looking for an in-text ads solution...

Calculating Potential In Text Ads Revenues This is the most frequent question I get from website publishers before they integrate in-text ads for the first time. Fine, they say, we understand that they’re fast, relevant, subtle, don’t take place or require changes, but from the monetization point of view – how much can we earn from in-text ads? I wish I could answer this with a number, for example, $12,430 per month, but it’s not that simple. I can answer, however, with some rules and a simple formula to calculate your website’s potential in-text revenues. It would take some basic terminology...