Big news for online advertisers and media buyers: There is a new alternative to search ads… Read on! Search Ads: The Holy Grail of Online Advertising Advertisers seek engagement and openness and while most ads get very little of both, it is when people search for something that they are giving their full attention. This is how search advertising, or subtly named sponsored results, became the holy grail of online advertising and still yields the highest conversion rates for advertisers. In case you’re not sure what I’m referring to, search with Google again – most of the...

In-Text Ads as Standard As publishers, we already know that placing in-text ads on our websites helps us earn advertising money with minimal interference to our visitors’ user experience. In fact, so many websites now have in-text ads on, that it has become standard. But then we search on… And there’s good news. A new ad unit has joined the club. The New Tag Cloud Meet the new and improved Tag Cloud Ad Unit. Based on the advanced contextual engine and language algorithm of in-text advertising, a new ad unit now offers a supplement on top of in-text ads. A dynamic tag cloud that...

The Google team has rocked the boat yet again. The recent change of the Google search algorithm has affected website publishers significantly. Some lost many visitors and even higher volumes of online advertising revenues. Other publishers actually see better results these days. Here are some thoughts based on inside information from a giant network… New Google Search Algorithm So, the Google team has rocked the boat yet again. On February 24th, 2011, Google announced a modification to their search algorithm which they referred to as “a pretty big algorithmic improvement” impacting...

Microsoft vs Google Does Microsoft have an answer to Google AdSense? The two New World giants have open fronts in almost any field they operate in. From mobile phones through browsers and on to office applications. It’s a battle. But the golden egg is still online advertising and Google’s ability to grow fast and fight Microsoft on so many fronts is based on advertising revenues coming from the Google AdWords platform and its distribution through Google AdSense. If Microsoft wants to stand a chance in this battle of giants, it’s the online advertising distribution that needs...

The Potential of In Text Advertising and the Mobile Web The combination of In Text advertising and the Mobile Web holds great potential for advertisers. The combination of actual permission from potential customers to view an advertisement that is related to a specific term together with the location and additional information from the mobile network can yield high conversion rates for advertisers. Especially local advertisers. This combination also promises publishers high revenues from their websites. But some changes are still required. The Mobile Web Experience and In Text Ads The Web is going...

In Text Ads Go Display In the early days of in text advertising, the double underline links opened bubbles with textual ads, mostly alongside a thumbnail image of the ad’s landing page as a preview. With time, the text ads gave way to more and more graphic ads that looked more like the regular banners. This trend is still in progress and the balance between text ads and banner ads is not fixed yet. In fact, this balance is very different between markets and it seems that in markets where in text ads are still relatively new, text ads still hold the reigns, while in more mature markets, banners...

The Online Advertiser Advantage The advertiser’s fantasy has always been a medium where highly targeted potential customers seek specific information and knowingly choose to get exposed to ads. Sponsored search ads fulfilled this fantasy. When people search online, they are looking for specific information, their location and some other characteristics are known, and they’re willingly clicking on search results – including sponsored ads. This explains the phenomenal success of Google AdWords for both advertisers and Google. In the online world, display ads, mostly in the form of banners,...

Yes, In Text Ads and AdSense can be Good Friends Yes, you can monetize your website with in text ads together with Google AdSense ads. I could have finished this post here, with a simple Yes, but I get this question so often that I thought a few more words can make it clearer. Plus, there’s an bonus extra insight. Why even ask about AdSense? Websites integrate Google AdSense ads with almost any other kind of advertising. In fact, AdSense has became such a standard monetization tool that you can see it alongside any other method of online advertising. So why do website publishers still ask about...

Looking to Increase Ads CTR? Are you looking for ways to increase the number of clicks on ads on your website but through legitimate interest in these ads? You are not alone. With people getting more and more used to online ads, they tend to avoid them, and many bloggers and website publishers are looking for creative ways to monetize their content. Say Thanks with a Click Here comes the Thank You Click Organization. Its goal is promoting sincere interest in online advertising in order to help keep the Internet free and the ads reasonable. In other words, it educates Web surfers to give online...