The Original: Double Underline Links In text advertising comes in many formats. The original and most recognized format for the hooks – the highlighted terms which carry the ad bubble – is the double underline. But there are other formats that could be more suitable for your website and it’s important to know the differences. I already wrote a tip relevant to this topic: use a distinct format for in text ads. In text ads should be subtle enough not to interrupt uninterested readers, and yet they should send a clear signal to readers informing them about available additional information. Using...

In Text Ads on your Site are Not merely a Money Machine After a few months with in text ads on your website, you will probably get used to the monthly payments and accumulated revenues. At this stage, many publishers tend to think of in text ads as a simple money machine. The integration was easy and after some optimization they require no maintenance. But then, sometimes the average earnings change – either up or down – and publishers hurry to ask: What happened? Before rushing into conclusions, it’s better to understand the industry in which in text ads networks operate. This can shed some...

I Want In Text Ads on my Site OK. I’m convinced. I understand the advantages and I want to tap into this hidden treasure. I want in text ads on my site. But… You know, there are so many hurdles to jump over, so many people objecting the idea – my visitors and community members, the authors and editors, the website’s designer and the IT team, even my boss… I need some answers. Well, here they come. Visitors and Community Members Always have Something to Say “Dear Webmaster, Why do I see double underline links? What’s with the new in text ads? I loved your website the way it was before!” Dear...

Now that I’ve already come up with the top ten reasons not to use in-text ads and given you ammunition against your in-text-loving friends, you might even find yourself joining them… So, to be on the safe side, I thought it may be useful for you to also browse through the top 10 advantages and benefits of in text ads on your site. The issues are quite similar, but the angle of view is reversed. I also deal with most of these issues elsewhere in more depth, but this list can prove to be handy as an overview. 1. In Text Ads are Quiet When reading content online, we all got used to reading continuously...

Earn More from a Website by Knowing the Browser Getting to know your audience is a major part of any plan to make money from a website. Now, it’s no secret that a visitor’s choice of a browser can tell something about the expected behavior. If you’re looking to increase your website earnings from in text ads, there are certain specific actions relating to your visitors’ browsers that you can take and that can make a difference. Analyzing general statistics from in text advertising results reveals a few interesting insights that I’m happy to share here. Internet Explorer, Firefox, Chrome,...

Where did the Bubble Go? When defining in-text ads, the little tooltip that opens upon a mouse hover nicknamed “bubble” was a fundamental part of it. But, as it usually happens with definitions, there are exceptions. Some advertising methods that insert ads dynamically within existing online content do so without the so called bubble, or with variations of it. Generally speaking, I find the bubbles to be a crucial part of the success of in text advertising. The ability of the users to view the ad before clicking it guarantees the double permission process – when hovering with the mouse, users...

The Payment Threshold and the Waiting Period Once a visitor to your website hovered over a double underline link and clicked on the ad within the bubble, you’ve already earned advertising revenues – it can be as low as a few cents, but money is money, right? So why don’t you get paid immediately? Well, handling payments takes efforts and costs, and if we’ll create a transaction for every cent earned, the costs will be higher than the earnings. Also, the online advertising cycle requires several offline procedures to ensure the validity of the ads served and visitors clicking, so some patience...

Yes, In Text Advertising is a form of Contextual Advertising I was browsing through a magazine – a real one with paper pages – and noticed a lifestyle article about a new mattress that uses three-dimensions. Well, I wondered, don’t most mattresses have three dimensions? But then, on the next page, a full-page advertisement announced a new 3D mattress. Hmmm… was that a coincidence? Of course not. The magazine sold the mattress ad and probably added an editorial article about the new technology. Most magazines try to separate editorial content from advertising, to keep appearance of professional...

Thank you for asking. I received several requests to demonstrate double underline in text ads on my website. Since this is my personal professional blog and it doesn’t have commercial aspirations, I didn’t add any ads to it. But for the sake of clarifying how in text ads actually work, I’m happy to to integrate them. On the top left corner of the website you can see a link to a page called In Text Ads Example – it leads to a page with a complete book summary of Hatchet by Gary Paulsen (the book summary is courtesy of the Free-Book-Summary.com website). I integrated Infolinks...

Choosing a Business Model for In Text Ads Monetization So, you finally decided to add double underline ads on your website. Now, you need to choose which business model would work best for you. Website monetization can be managed with partners who pay for different goals – they pay per click, per acquisition, per one thousand views, per lead, and probably per anything you can think of. For in text ads, the best business model would be pay per click, also known as PPC (and from the advertiser’s point of view – cost per click or CPC). The justifications for this model can be found in the balance...