In-Text Ads as Standard As publishers, we already know that placing in-text ads on our websites helps us earn advertising money with minimal interference to our visitors’ user experience. In fact, so many websites now have in-text ads on, that it has become standard. But then we search on… And there’s good news. A new ad unit has joined the club. The New Tag Cloud Meet the new and improved Tag Cloud Ad Unit. Based on the advanced contextual engine and language algorithm of in-text advertising, a new ad unit now offers a supplement on top of in-text ads. A dynamic tag cloud that...

The Color of Money The color of the ad links on your website’s pages has a significant impact on your potential revenues. When addressing the issue of the link’s format, I suggested that website publishers should make a clear distinction between the in-text ad links and other hyperlinks, preferably by using double underline format. This distinction may reduce clicks on the short term, but on the long term will improve your user experience and your bottom line revenues (read Tip #1). Choosing the right color for your ad links contributes to this distinction, but it has much more to it. Attention...