Thank you for asking. I received several requests to demonstrate double underline in text ads on my website. Since this is my personal professional blog and it doesn’t have commercial aspirations, I didn’t add any ads to it. But for the sake of clarifying how in text ads actually work, I’m happy to to integrate them. On the top left corner of the website you can see a link to a page called In Text Ads Example – it leads to a page with a complete book summary of Hatchet by Gary Paulsen (the book summary is courtesy of the Free-Book-Summary.com website). I integrated Infolinks...

Choosing a Business Model for In Text Ads Monetization So, you finally decided to add double underline ads on your website. Now, you need to choose which business model would work best for you. Website monetization can be managed with partners who pay for different goals – they pay per click, per acquisition, per one thousand views, per lead, and probably per anything you can think of. For in text ads, the best business model would be pay per click, also known as PPC (and from the advertiser’s point of view – cost per click or CPC). The justifications for this model can be found in the balance...

While I usually don’t post about Infolinks activities, the latest video challenge was so nice, that I couldn’t help myself and mention it here. To give it the professional angle, I invite you to watch my favorite video, in which a dancing cowboy explains the real estate advantage of in text ads (the video was made by Volution Studios from Texas). The top 10 videos are also worth a watch.

Yes, In Text Ads and AdSense can be Good Friends Yes, you can monetize your website with in text ads together with Google AdSense ads. I could have finished this post here, with a simple Yes, but I get this question so often that I thought a few more words can make it clearer. Plus, there’s an bonus extra insight. Why even ask about AdSense? Websites integrate Google AdSense ads with almost any other kind of advertising. In fact, AdSense has became such a standard monetization tool that you can see it alongside any other method of online advertising. So why do website publishers still ask about...

Looking to Increase Ads CTR? Are you looking for ways to increase the number of clicks on ads on your website but through legitimate interest in these ads? You are not alone. With people getting more and more used to online ads, they tend to avoid them, and many bloggers and website publishers are looking for creative ways to monetize their content. Say Thanks with a Click Here comes the Thank You Click Organization. Its goal is promoting sincere interest in online advertising in order to help keep the Internet free and the ads reasonable. In other words, it educates Web surfers to give online...

To Open or Not to Open in a New Window Some website publishers ask if they can open the landing pages of the in text ads in new browser windows. The answer is that technically, yes, it’s possible, but since it’s not a good practice, you’d better avoid it. If you really have to, you can ask your provider to set your in text ads to open in a new window, but please read this first and give me a chance to discourage you. What is a New Window? Any hyperlink leads to a new web page. The link can be customized to either open the target web page within the same active window of the browser, replacing...

In Text Ads – Not on Every Word When you add in text ads, a smart algorithm analyzes the content on your web pages and highlights the keywords and terms with the best match to the page’s content and the potential advertising. But smart as this algorithm can be, no one knows and understands your own content as well as you do. And with some help, the in text algorithm can improve its performance and the results will show up in your website monetization reports. The nice surprise here is that it’s very easy… all you have to do is recognize areas and terms which are better left alone and not...

The Potential In Text Ads Revenues – Impressions and eCPM As I wrote on Part 1 of this post, this is the most frequent question I get from website publishers before they integrate in-text ads for the first time. If you still haven’t, please start reading this post from Part 1, where I discussed the effect of the measurement methods used when counting net impressions and calculating eCPM. Recapping the summary of Part 1, I suggested measuring your website revenues by the bottom line, in dollars, so not to be confused by flexible measurements of eCPM, and looking for an in-text ads solution...

Free is not really free. For every free offer we take, we actually pay with our most precious currency – our attention. This is why the free model would have to evolve in order to survive. The FREE Debate Chris Anderson, the editor of Wired and author of Long Tail started it all with his recent book Free: The Future of a Radical Price. Malcolm Gladwell, renowned author of Tipping Point, Blink and Outliers, reviewed the book in the New Yorker with a frown. Seth Godin, marketing guru and author of the recent Tribes and many others, stated straightforwardly that Gladwell was wrong, and has dubbed...

Calculating Potential In Text Ads Revenues This is the most frequent question I get from website publishers before they integrate in-text ads for the first time. Fine, they say, we understand that they’re fast, relevant, subtle, don’t take place or require changes, but from the monetization point of view – how much can we earn from in-text ads? I wish I could answer this with a number, for example, $12,430 per month, but it’s not that simple. I can answer, however, with some rules and a simple formula to calculate your website’s potential in-text revenues. It would take some basic terminology...