Posted by Tomer in International, VideoJan 13th, 2010 | 1 Comment
Online Publishers get Together to Create a Wacky Video
What do thousands of publishers who work with the same in text ads network have in common? Well, first, they all operate a website, but that’s a given that derives from the very definition of an online publisher. What else? Usually not much. But lately, several publishers from around the world came together to create a wacky video, as part of an initiative for the New Year from Infolinks.
Double With A Bubble
If you’ve been following this blog, you know that I don’t often mention Infolinks here, as I’m trying to avoid...
Posted by Tomer in Ad Networks, In Text AdvertisingDec 29th, 2009 | 10 Comments
Choosing the Best In Text Ads Network
And the winner for Best In Text Ads Network is… well, did you really expect that it’s going to be that simple? While I can easily name the nominees for Best In Text Ads Network Award, and also detail the important aspects to compare before choosing your provider, there’s only one name I can put on the winners pedestal with sound mind, but I can’t just write it here.
As I stated before, I work at Infolinks and this is where I collected my experience about in text advertising. If I would have recommended a single company, it would have been Infolinks,...
Posted by Tomer in In Text Advertising, In Text Extras, VideoDec 23rd, 2009 | 1 Comment
In Text Ads Go Display
In the early days of in text advertising, the double underline links opened bubbles with textual ads, mostly alongside a thumbnail image of the ad’s landing page as a preview. With time, the text ads gave way to more and more graphic ads that looked more like the regular banners. This trend is still in progress and the balance between text ads and banner ads is not fixed yet. In fact, this balance is very different between markets and it seems that in markets where in text ads are still relatively new, text ads still hold the reigns, while in more mature markets, banners...
Posted by Tomer in In Text Advertising, Tips, Website MonetizationDec 15th, 2009 | 5 Comments
Earn More from a Website by Knowing the Browser
Getting to know your audience is a major part of any plan to make money from a website. Now, it’s no secret that a visitor’s choice of a browser can tell something about the expected behavior. If you’re looking to increase your website earnings from in text ads, there are certain specific actions relating to your visitors’ browsers that you can take and that can make a difference. Analyzing general statistics from in text advertising results reveals a few interesting insights that I’m happy to share here.
Internet Explorer, Firefox, Chrome,...
Posted by Tomer in In Text Advertising, In Text ExtrasDec 6th, 2009 | 1 Comment
Where did the Bubble Go?
When defining in-text ads, the little tooltip that opens upon a mouse hover nicknamed “bubble” was a fundamental part of it. But, as it usually happens with definitions, there are exceptions. Some advertising methods that insert ads dynamically within existing online content do so without the so called bubble, or with variations of it.
Generally speaking, I find the bubbles to be a crucial part of the success of in text advertising. The ability of the users to view the ad before clicking it guarantees the double permission process – when hovering with the mouse, users...
Posted by Tomer in In Text Advertising, In Text ExtrasNov 30th, 2009 | 1 Comment
What are Related Content In Text Links?
They look like in-text ads with double underline links and a bubble that opens upon a mouse hover, but their content is different. Instead of commercial content from an advertiser, the bubble offers additional content from various sources. They are informational links.
The offered related content can be in the form of links to potentially relevant pages from the same website or from other websites. Sometimes, and mostly when the content is originated in another free website like Wikipedia or YouTube, the content can be made available within the bubble itself,...
Posted by Tomer in FAQs, In Text Advertising, International, Website MonetizationNov 26th, 2009 | 1 Comment
Not Only English – In Text Ads in Many Languages including Spanish, French and German
Surprisingly, online publishers often ask if they can monetize their websites with in-text ads even if their content is not in English. The answer is that, of course, yes they can. The question sounds surprising because most monetization schemes, including Google AdSense and other AdSense alternatives, do work in many languages. But, in fact, it is a very legitimate question. In text ads are closely tight to the actual text and as such, the provider needs to be able to analyze content in each supported language....
Posted by Tomer in FAQs, In Text Advertising, Tips, Website MonetizationOct 27th, 2009 | 3 Comments
Big Websites Earn More
As most new online advertising methods pave their way in their early days, so did in text advertising started as a monetization solution for smaller websites and blogs. But with time, more and more big and reputable websites added in text ads to their monetizing plans and we get this question quite often – do in text ads work well for the big guys? And the answer is yes, big time. In text ads serve as an AdSense supplement and adding 30% to 60% on top of your AdSense earnings is a big incentive to giving in text ads a chance.
I’ve recently had the opportunity and privilege...
Posted by Tomer in In Text Advertising, Tips, Website MonetizationOct 19th, 2009 | 9 Comments
The Payment Threshold and the Waiting Period
Once a visitor to your website hovered over a double underline link and clicked on the ad within the bubble, you’ve already earned advertising revenues – it can be as low as a few cents, but money is money, right? So why don’t you get paid immediately? Well, handling payments takes efforts and costs, and if we’ll create a transaction for every cent earned, the costs will be higher than the earnings. Also, the online advertising cycle requires several offline procedures to ensure the validity of the ads served and visitors clicking, so some patience...
Posted by Tomer in In Text Advertising, Online Advertising, TipsOct 13th, 2009 | No Comments
The Online Advertiser Advantage
The advertiser’s fantasy has always been a medium where highly targeted potential customers seek specific information and knowingly choose to get exposed to ads. Sponsored search ads fulfilled this fantasy. When people search online, they are looking for specific information, their location and some other characteristics are known, and they’re willingly clicking on search results – including sponsored ads. This explains the phenomenal success of Google AdWords for both advertisers and Google.
In the online world, display ads, mostly in the form of banners,...