Where did the Bubble Go? When defining in-text ads, the little tooltip that opens upon a mouse hover nicknamed “bubble” was a fundamental part of it. But, as it usually happens with definitions, there are exceptions. Some advertising methods that insert ads dynamically within existing online content do so without the so called bubble, or with variations of it. Generally speaking, I find the bubbles to be a crucial part of the success of in text advertising. The ability of the users to view the ad before clicking it guarantees the double permission process – when hovering with the mouse, users...

What are Related Content In Text Links? They look like in-text ads with double underline links and a bubble that opens upon a mouse hover, but their content is different. Instead of commercial content from an advertiser, the bubble offers additional content from various sources. They are informational links. The offered related content can be in the form of links to potentially relevant pages from the same website or from other websites. Sometimes, and mostly when the content is originated in another free website like Wikipedia or YouTube, the content can be made available within the bubble itself,...

Not Only English – In Text Ads in Many Languages including Spanish, French and German Surprisingly, online publishers often ask if they can monetize their websites with in-text ads even if their content is not in English. The answer is that, of course, yes they can. The question sounds surprising because most monetization schemes, including Google AdSense and other AdSense alternatives, do work in many languages. But, in fact, it is a very legitimate question. In text ads are closely tight to the actual text and as such, the provider needs to be able to analyze content in each supported language....

Big Websites Earn More As most new online advertising methods pave their way in their early days, so did in text advertising started as a monetization solution for smaller websites and blogs. But with time, more and more big and reputable websites added in text ads to their monetizing plans and we get this question quite often – do in text ads work well for the big guys? And the answer is yes, big time. In text ads serve as an AdSense supplement and adding 30% to 60% on top of your AdSense earnings is a big incentive to giving in text ads a chance. I’ve recently had the opportunity and privilege...

The Payment Threshold and the Waiting Period Once a visitor to your website hovered over a double underline link and clicked on the ad within the bubble, you’ve already earned advertising revenues – it can be as low as a few cents, but money is money, right? So why don’t you get paid immediately? Well, handling payments takes efforts and costs, and if we’ll create a transaction for every cent earned, the costs will be higher than the earnings. Also, the online advertising cycle requires several offline procedures to ensure the validity of the ads served and visitors clicking, so some patience...

The Online Advertiser Advantage The advertiser’s fantasy has always been a medium where highly targeted potential customers seek specific information and knowingly choose to get exposed to ads. Sponsored search ads fulfilled this fantasy. When people search online, they are looking for specific information, their location and some other characteristics are known, and they’re willingly clicking on search results – including sponsored ads. This explains the phenomenal success of Google AdWords for both advertisers and Google. In the online world, display ads, mostly in the form of banners,...

Yes, In Text Advertising is a form of Contextual Advertising I was browsing through a magazine – a real one with paper pages – and noticed a lifestyle article about a new mattress that uses three-dimensions. Well, I wondered, don’t most mattresses have three dimensions? But then, on the next page, a full-page advertisement announced a new 3D mattress. Hmmm… was that a coincidence? Of course not. The magazine sold the mattress ad and probably added an editorial article about the new technology. Most magazines try to separate editorial content from advertising, to keep appearance of professional...

Thank you for asking. I received several requests to demonstrate double underline in text ads on my website. Since this is my personal professional blog and it doesn’t have commercial aspirations, I didn’t add any ads to it. But for the sake of clarifying how in text ads actually work, I’m happy to to integrate them. On the top left corner of the website you can see a link to a page called In Text Ads Example – it leads to a page with a complete book summary of Hatchet by Gary Paulsen (the book summary is courtesy of the Free-Book-Summary.com website). I integrated Infolinks...

Choosing a Business Model for In Text Ads Monetization So, you finally decided to add double underline ads on your website. Now, you need to choose which business model would work best for you. Website monetization can be managed with partners who pay for different goals – they pay per click, per acquisition, per one thousand views, per lead, and probably per anything you can think of. For in text ads, the best business model would be pay per click, also known as PPC (and from the advertiser’s point of view – cost per click or CPC). The justifications for this model can be found in the balance...

While I usually don’t post about Infolinks activities, the latest video challenge was so nice, that I couldn’t help myself and mention it here. To give it the professional angle, I invite you to watch my favorite video, in which a dancing cowboy explains the real estate advantage of in text ads (the video was made by Volution Studios from Texas). The top 10 videos are also worth a watch.