Media Planning Glossary How complex has it become? The once rather simple online media plan has now become a monster. And considering the fact that it is just a fraction of the largest all encompassing advertising plan, it’s simply mind blowing. After the competitive research, campaign goals discovery, audience targeting, geographic distribution, and all the other necessary steps… Only then comes the media mix which in all template plans includes sponsored links, sponsored search and SEM, banners, rich media advertising… And then each of these is further analyzed according to...

Website Magazine Ranks In-Text Advertising Networks among Top 50 Good news for in-text advertising: Website Magazine has ranked in-text advertising networks among the Top 50 viable advertising and affiliate networks to consider using in 2011. It seems that the double-underlined links have finally become standard for Web content monetization. I was personally happy to find Infolinks (#39) as the highest ranked pure in-text advertising network. I take this opportunity to post here an article I wrote for Website Magazine (originally published in July 2010) hoping to start the New Year with a good...

BlogWorld Las Vegas 2010 Lucky for me, I attended BlogWorld Expo Las Vegas last month and had great time with the Infolinks team. During the event I had the pleasure of speaking personally with many bloggers – mostly about monetizing blogs with In Text ads – and I thought the bottom line of these conversations was interesting enough to share here: In Text ads are much more subtle than the current Google AdSense ads. And this is a major shift in perception so I would want to explore this a little further. Contextual Advertising: Google AdSense becomes Jumpy When it comes to contextual advertising...

I’m happy to share here for the first time that Infolinks has recently made public its latest feature – Related Tags. This feature was initially developed as a trial to leverage the ability of the Infolinks algorithm to choose powerful keywords and match them to the most relevant ads. But the trial became a phenomenal success; the Related Tags feature has had a major impact on publisher earnings – much higher than expected. New Feature: Related Tags The Infolinks Related Tags feature adds a unique In Text cloud within the content of a web page with carefully selected informational...

I have a question: How can I reach the pay-per-click online advertisers in India? In most of my posts here on Online Siesta, I try sharing something I know about online marketing and in text ads. But in this post, I kindly ask to post a question hoping you can help me and others. PPC Advertisers with Google India When using Google India from an Indian IP address, search results are covered with AdWords advertising from local online advertisers. Insurance, investments and financial services, traveling, Internet related solutions – you name it. And as we know well, Google charges AdWords by the...

Your big blog can earn you $50,000 on top of your current revenues. This is no joke and it’s not some dubious get rich quick plan. If you give me three minutes and read this post with real advice from my experience, you will see that I’m actually willing to guarantee this income. You will be required to open your mind a little bit, talk about your concerns, and eventually place in-text ads on your blog, but this is now easier than ever and with some optimization, would not affect your community of readers. If you’re not ready yet, I would at least invite you to discuss this with me. So, are...

This weekend I plan to attend WordCamp Chicago, where I hope to engage and have fun with the WordPress community and participate in the launch of the new Infolinks In Text Advertising Plugin for WordPress. Since I will have the honor of addressing the audience, I wrote down my thoughts about what I plan saying and I would appreciate any feedback. WordCamp Chicago Speech Good morning. I feel right at home here at WordCamp Chicago. My brother and his family live nearby, so I get to Chicago often. I have been using WordPress for my own blog OnlineSiesta.com, which celebrates its first anniversary...

In Text Ads on OnlineSiesta Well, after several months of writing from my experience about In Text advertising, you can finally find double underline link ads on my site as well, and not only on the In Text Ads Example page. I will be looking forward to hearing any feedback you may have. The In Text Ads Integration: Easy! How easy or difficult was the integration? I was amazed. It took me less than a single minute to set it up and since the website was already approved (for the Example Page), the double underline links appeared immediately. I know, I sell such ads for a living and promote them…...

Preview In Text Ads on Your Site How would In Text ads look like on your very own website? You can now get a quick and easy preview by visiting AdsOnYourSite.com. All you have to do there is enter your URL and a preview of your website with In Text ads will appear. How Much Can I Earn with In Text Ads on My Site This nice preview tool at AdsOnYourSite also gives you a rough estimation of your potential monthly earnings from In Text ads. Disclosure: the AdsOnYourSite website is free to use but it’s operated by Infolinks. The AdsOnYourSite Widget AdsOnYourSite.com also offers a free widget...

Facebook still doesn’t run In-Text ads. Maybe with time. But the In-Text advertising network that I’m part of does use Facebook to keep in touch with our partners and it’s just fantastic. So much was already written about utilizing social media to connect with customers that I thought there’s not much to learn anymore. I was wrong. Firsthand experience teaches priceless lessons. Here are two recent examples. First Example: New Feature The product design map is planned according to internal initiatives that take into consideration feedback from customers. But getting this feedback is not...