Do In Text Ads Work with Spanish Content?

Not Only English – In Text Ads in Many Languages including Spanish, French and German

Surprisingly, online publishers often ask if they can monetize their websites with in-text ads even if their content is not in English. The answer is that, of course, yes they can. The question sounds surprising because most monetization schemes, including Google AdSense and other AdSense alternatives, do work in many languages. But, in fact, it is a very legitimate question. In text ads are closely tight to the actual text and as such, the provider needs to be able to analyze content in each supported language. And, as it turns out, not all providers can support languages other than English. So, the first part of the answer, again, is yes, you can monetize non-English content with in text ads, but you must check with the provider if your language is supported.

Different Languages Worldwide

The second part of the answer is that you must also consider the geographic aspect. Even if an in text ads provider supports a language, the provider must also support the geographic location of the visitors. For example, let’s say that a provider supports monetization of German content. It’s a good start. But if this provider only has ads for the American market, visitors from other German speaking countries will be left untouched. If, for some reason, you target German speaking visitors from the US, then it may work. But if you’re counting on visitors from Germany and Austria, then obviously US ads won’t be enough. Accordingly, before choosing your in text ads provider, you need to make sure that there’s both support for your website’s language and for your visitors’ major locations.

Multiple Language Websites

More and more websites today offer content in multiple languages. This is true in countries like Canada where both English and French are required, and in the US where Spanish works well next to English. But it’s also common in international websites that operate in many different languages. If a big website has content in English, German, Spanish and French, there’s no reason to integrate in text ads on the English section only. It’s money on the table. Working with one provider to cover all languages will leverage the website’s reach to get better monetization results.

Examples for In Text Ads in Spanish, German and French

Usually, a question like this comes with a follow up question – can I see some examples? Clearly, English examples for in text are everywhere, and I always like to point out Britannica and Squidoo. If you’re interested in other languages, I can direct you to a couple of examples from my own experience. For an example of in text ads in a Spanish website, see Punto Fape, and for an example of in text ads in a French website, see Top Serie. If you need more, drop me a word – in any language!