To Open or Not to Open in a New Window Some website publishers ask if they can open the landing pages of the in text ads in new browser windows. The answer is that technically, yes, it’s possible, but since it’s not a good practice, you’d better avoid it. If you really have to, you can ask your provider to set your in text ads to open in a new window, but please read this first and give me a chance to discourage you. What is a New Window? Any hyperlink leads to a new web page. The link can be customized to either open the target web page within the same active window of the browser, replacing...

In Text Ads – Not on Every Word When you add in text ads, a smart algorithm analyzes the content on your web pages and highlights the keywords and terms with the best match to the page’s content and the potential advertising. But smart as this algorithm can be, no one knows and understands your own content as well as you do. And with some help, the in text algorithm can improve its performance and the results will show up in your website monetization reports. The nice surprise here is that it’s very easy… all you have to do is recognize areas and terms which are better left alone and not...

The Potential In Text Ads Revenues – Impressions and eCPM As I wrote on Part 1 of this post, this is the most frequent question I get from website publishers before they integrate in-text ads for the first time. If you still haven’t, please start reading this post from Part 1, where I discussed the effect of the measurement methods used when counting net impressions and calculating eCPM. Recapping the summary of Part 1, I suggested measuring your website revenues by the bottom line, in dollars, so not to be confused by flexible measurements of eCPM, and looking for an in-text ads solution...

Calculating Potential In Text Ads Revenues This is the most frequent question I get from website publishers before they integrate in-text ads for the first time. Fine, they say, we understand that they’re fast, relevant, subtle, don’t take place or require changes, but from the monetization point of view – how much can we earn from in-text ads? I wish I could answer this with a number, for example, $12,430 per month, but it’s not that simple. I can answer, however, with some rules and a simple formula to calculate your website’s potential in-text revenues. It would take some basic terminology...

The Color of Money The color of the ad links on your website’s pages has a significant impact on your potential revenues. When addressing the issue of the link’s format, I suggested that website publishers should make a clear distinction between the in-text ad links and other hyperlinks, preferably by using double underline format. This distinction may reduce clicks on the short term, but on the long term will improve your user experience and your bottom line revenues (read Tip #1). Choosing the right color for your ad links contributes to this distinction, but it has much more to it. Attention...

Distinction and Temptation Despite the temptation of short term increase in click through rate, avoid hiding the in-text links and use a distinct format like double underline. And I’m happy to elaborate… The hooks – those hyperlinks that yield a bubble upon mouse hover – are the key to website monetization with in-text ads. When the provider’s algorithm works well, the keywords selected for hooks will be of interest to the reader and relevant to the content. When a reader actually is interested in the highlighted term, she will hover over it with the mouse, consider the ad within the...

What is In Text Advertising? Definition: In Text Advertising is a method of advertising where advertisements are placed as hyperlinks within existing text. [see also the Wikipedia definition for In Text Advertising] This short definition encapsulates the whole concept in just a few words, but as it usually happens with short explanations, each of the words count and some further clarifications are required. First of all, it’s a method of advertising. There are many reasons to include hyperlinks within text online – in fact, that’s the essence of the Web – but here, we’re discussing a...