Ecological Search – Plant a Tree with a Click Most of us use Google every day. Many times. Most of us are also aware of Global Warming. In fact, our own usage of computers – and even using Google – contributes a little to the climate deterioration. But there is an alternative search option that gives back to Earth. MyGoodPage.com is a Google-based search engine that utilizes revenues from advertisers to Do Good, as they call it, and right now, it’s focused on planting trees. From the user’s point of view, the website looks very much like Google, and since it’s powered by Google, the...

Online Publishers get Together to Create a Wacky Video What do thousands of publishers who work with the same in text ads network have in common? Well, first, they all operate a website, but that’s a given that derives from the very definition of an online publisher. What else? Usually not much. But lately, several publishers from around the world came together to create a wacky video, as part of an initiative for the New Year from Infolinks. Double With A Bubble If you’ve been following this blog, you know that I don’t often mention Infolinks here, as I’m trying to avoid...

In Text Ads Go Display In the early days of in text advertising, the double underline links opened bubbles with textual ads, mostly alongside a thumbnail image of the ad’s landing page as a preview. With time, the text ads gave way to more and more graphic ads that looked more like the regular banners. This trend is still in progress and the balance between text ads and banner ads is not fixed yet. In fact, this balance is very different between markets and it seems that in markets where in text ads are still relatively new, text ads still hold the reigns, while in more mature markets, banners...

While I usually don’t post about Infolinks activities, the latest video challenge was so nice, that I couldn’t help myself and mention it here. To give it the professional angle, I invite you to watch my favorite video, in which a dancing cowboy explains the real estate advantage of in text ads (the video was made by Volution Studios from Texas). The top 10 videos are also worth a watch.