When Visitors Complain about In Text Ads Sometimes, despite their subtleness and clear advantages to the website’s publisher, visitors do complain about the introduction of in-text ads to a website. Most often, this would happen when a website has a community of regular visitors who are not always open to changes. From my experience, the number of complaints will be very low when compared to the number of visitors and they will also disappear after a short while. Nonetheless, sometimes a publisher must deal with the complaints. This is especially true when the complaining visitor is an important...

Earn More from a Website by Knowing the Browser Getting to know your audience is a major part of any plan to make money from a website. Now, it’s no secret that a visitor’s choice of a browser can tell something about the expected behavior. If you’re looking to increase your website earnings from in text ads, there are certain specific actions relating to your visitors’ browsers that you can take and that can make a difference. Analyzing general statistics from in text advertising results reveals a few interesting insights that I’m happy to share here. Internet Explorer, Firefox, Chrome,...

Big Websites Earn More As most new online advertising methods pave their way in their early days, so did in text advertising started as a monetization solution for smaller websites and blogs. But with time, more and more big and reputable websites added in text ads to their monetizing plans and we get this question quite often – do in text ads work well for the big guys? And the answer is yes, big time. In text ads serve as an AdSense supplement and adding 30% to 60% on top of your AdSense earnings is a big incentive to giving in text ads a chance. I’ve recently had the opportunity and privilege...

The Payment Threshold and the Waiting Period Once a visitor to your website hovered over a double underline link and clicked on the ad within the bubble, you’ve already earned advertising revenues – it can be as low as a few cents, but money is money, right? So why don’t you get paid immediately? Well, handling payments takes efforts and costs, and if we’ll create a transaction for every cent earned, the costs will be higher than the earnings. Also, the online advertising cycle requires several offline procedures to ensure the validity of the ads served and visitors clicking, so some patience...

The Online Advertiser Advantage The advertiser’s fantasy has always been a medium where highly targeted potential customers seek specific information and knowingly choose to get exposed to ads. Sponsored search ads fulfilled this fantasy. When people search online, they are looking for specific information, their location and some other characteristics are known, and they’re willingly clicking on search results – including sponsored ads. This explains the phenomenal success of Google AdWords for both advertisers and Google. In the online world, display ads, mostly in the form of banners,...

Looking to Increase Ads CTR? Are you looking for ways to increase the number of clicks on ads on your website but through legitimate interest in these ads? You are not alone. With people getting more and more used to online ads, they tend to avoid them, and many bloggers and website publishers are looking for creative ways to monetize their content. Say Thanks with a Click Here comes the Thank You Click Organization. Its goal is promoting sincere interest in online advertising in order to help keep the Internet free and the ads reasonable. In other words, it educates Web surfers to give online...

To Open or Not to Open in a New Window Some website publishers ask if they can open the landing pages of the in text ads in new browser windows. The answer is that technically, yes, it’s possible, but since it’s not a good practice, you’d better avoid it. If you really have to, you can ask your provider to set your in text ads to open in a new window, but please read this first and give me a chance to discourage you. What is a New Window? Any hyperlink leads to a new web page. The link can be customized to either open the target web page within the same active window of the browser, replacing...

In Text Ads – Not on Every Word When you add in text ads, a smart algorithm analyzes the content on your web pages and highlights the keywords and terms with the best match to the page’s content and the potential advertising. But smart as this algorithm can be, no one knows and understands your own content as well as you do. And with some help, the in text algorithm can improve its performance and the results will show up in your website monetization reports. The nice surprise here is that it’s very easy… all you have to do is recognize areas and terms which are better left alone and not...

The Color of Money The color of the ad links on your website’s pages has a significant impact on your potential revenues. When addressing the issue of the link’s format, I suggested that website publishers should make a clear distinction between the in-text ad links and other hyperlinks, preferably by using double underline format. This distinction may reduce clicks on the short term, but on the long term will improve your user experience and your bottom line revenues (read Tip #1). Choosing the right color for your ad links contributes to this distinction, but it has much more to it. Attention...

Distinction and Temptation Despite the temptation of short term increase in click through rate, avoid hiding the in-text links and use a distinct format like double underline. And I’m happy to elaborate… The hooks – those hyperlinks that yield a bubble upon mouse hover – are the key to website monetization with in-text ads. When the provider’s algorithm works well, the keywords selected for hooks will be of interest to the reader and relevant to the content. When a reader actually is interested in the highlighted term, she will hover over it with the mouse, consider the ad within the...