The marketing team at Infolinks likes to think of our work as the next generation of advertising, and as part of this, and in the spirit of end of year summaries, came up with this History of Advertising infographic. It was published by Mashable under the title: The Evolution of Advertising: From Stone Carving to the Old Spice Guy, where it received 2,418 Tweets  and over 700 Facebook Likes within a day. Enjoy…!    

Big news for online advertisers and media buyers: There is a new alternative to search ads… Read on! Search Ads: The Holy Grail of Online Advertising Advertisers seek engagement and openness and while most ads get very little of both, it is when people search for something that they are giving their full attention. This is how search advertising, or subtly named sponsored results, became the holy grail of online advertising and still yields the highest conversion rates for advertisers. In case you’re not sure what I’m referring to, search with Google again – most of the...

Website as Storefront So much has been said and written about the importance of your website for your business efforts that it seems pointless. Yes, we all know by now that optimizing your landing page with multi-variant tests to reach the highest conversion rate is basics for online marketing ans sales. But do we actually execute? I have to admit that at least in my case, it took some time. In fact, it took a lot of time to realize that our company’s website is actually our storefront and it can’t be neglected. And I’m talking about an Internet company so I can imagine that...

Microsoft vs Google Does Microsoft have an answer to Google AdSense? The two New World giants have open fronts in almost any field they operate in. From mobile phones through browsers and on to office applications. It’s a battle. But the golden egg is still online advertising and Google’s ability to grow fast and fight Microsoft on so many fronts is based on advertising revenues coming from the Google AdWords platform and its distribution through Google AdSense. If Microsoft wants to stand a chance in this battle of giants, it’s the online advertising distribution that needs...

Media Planning Glossary How complex has it become? The once rather simple online media plan has now become a monster. And considering the fact that it is just a fraction of the largest all encompassing advertising plan, it’s simply mind blowing. After the competitive research, campaign goals discovery, audience targeting, geographic distribution, and all the other necessary steps… Only then comes the media mix which in all template plans includes sponsored links, sponsored search and SEM, banners, rich media advertising… And then each of these is further analyzed according to...

I have a question: How can I reach the pay-per-click online advertisers in India? In most of my posts here on Online Siesta, I try sharing something I know about online marketing and in text ads. But in this post, I kindly ask to post a question hoping you can help me and others. PPC Advertisers with Google India When using Google India from an Indian IP address, search results are covered with AdWords advertising from local online advertisers. Insurance, investments and financial services, traveling, Internet related solutions – you name it. And as we know well, Google charges AdWords by the...

The Online Advertiser Advantage The advertiser’s fantasy has always been a medium where highly targeted potential customers seek specific information and knowingly choose to get exposed to ads. Sponsored search ads fulfilled this fantasy. When people search online, they are looking for specific information, their location and some other characteristics are known, and they’re willingly clicking on search results – including sponsored ads. This explains the phenomenal success of Google AdWords for both advertisers and Google. In the online world, display ads, mostly in the form of banners,...

Yes, In Text Advertising is a form of Contextual Advertising I was browsing through a magazine – a real one with paper pages – and noticed a lifestyle article about a new mattress that uses three-dimensions. Well, I wondered, don’t most mattresses have three dimensions? But then, on the next page, a full-page advertisement announced a new 3D mattress. Hmmm… was that a coincidence? Of course not. The magazine sold the mattress ad and probably added an editorial article about the new technology. Most magazines try to separate editorial content from advertising, to keep appearance of professional...

If you’ve been reading this far, you probably know by now that I like in-text ads as a website monetization solution that doesn’t interrupt visitors, and that I even work for Infolinks… But I do know that some people out there are still against in-text. So to help them out, I thought I would come up with the top ten reasons not to use in-text ads. This way, when your in-text-loving friends brag about how good they are, you will be armed with some reasons why not to use in-text ads. 1. They don’t jump around We all just love flashy animated banners that do anything technology allows them...

When advertising agencies discovered the Internet they gave the new medium’s ads different names: digital advertising, online advertising, interactive and combinations of these and a few other words. But whatever the name, the first references and discussions involving the new advertising arena always came from the advertiser’s point of view – how can the advertising budget be allocated online? Only later on, the completing angle of the publishers got attention as well – why and how should websites place ads? In other words, first, there were services like Google Adwords and Yahoo Sponsored...