I have a question: How can I reach the pay-per-click online advertisers in India? In most of my posts here on Online Siesta, I try sharing something I know about online marketing and in text ads. But in this post, I kindly ask to post a question hoping you can help me and others. PPC Advertisers with Google India When using Google India from an Indian IP address, search results are covered with AdWords advertising from local online advertisers. Insurance, investments and financial services, traveling, Internet related solutions – you name it. And as we know well, Google charges AdWords by the...

Online Publishers get Together to Create a Wacky Video What do thousands of publishers who work with the same in text ads network have in common? Well, first, they all operate a website, but that’s a given that derives from the very definition of an online publisher. What else? Usually not much. But lately, several publishers from around the world came together to create a wacky video, as part of an initiative for the New Year from Infolinks. Double With A Bubble If you’ve been following this blog, you know that I don’t often mention Infolinks here, as I’m trying to avoid...

Not Only English – In Text Ads in Many Languages including Spanish, French and German Surprisingly, online publishers often ask if they can monetize their websites with in-text ads even if their content is not in English. The answer is that, of course, yes they can. The question sounds surprising because most monetization schemes, including Google AdSense and other AdSense alternatives, do work in many languages. But, in fact, it is a very legitimate question. In text ads are closely tight to the actual text and as such, the provider needs to be able to analyze content in each supported language....