Posted by Tomer in In Text Extras, Website MonetizationJun 27th, 2011 | No Comments
In-Text Ads as Standard
As publishers, we already know that placing in-text ads on our websites helps us earn advertising money with minimal interference to our visitors’ user experience. In fact, so many websites now have in-text ads on, that it has become standard. But then we search on… And there’s good news. A new ad unit has joined the club.
The New Tag Cloud
Meet the new and improved Tag Cloud Ad Unit. Based on the advanced contextual engine and language algorithm of in-text advertising, a new ad unit now offers a supplement on top of in-text ads. A dynamic tag cloud that...
Posted by Tomer in In Text Advertising, In Text Extras, Website MonetizationAug 11th, 2010 | 1 Comment
I’m happy to share here for the first time that Infolinks has recently made public its latest feature – Related Tags. This feature was initially developed as a trial to leverage the ability of the Infolinks algorithm to choose powerful keywords and match them to the most relevant ads. But the trial became a phenomenal success; the Related Tags feature has had a major impact on publisher earnings – much higher than expected.
New Feature: Related Tags
The Infolinks Related Tags feature adds a unique In Text cloud within the content of a web page with carefully selected informational...
Posted by Tomer in In Text Extras, VideoMar 24th, 2010 | 1 Comment
Ecological Search – Plant a Tree with a Click
Most of us use Google every day. Many times. Most of us are also aware of Global Warming. In fact, our own usage of computers – and even using Google – contributes a little to the climate deterioration. But there is an alternative search option that gives back to Earth.
MyGoodPage.com is a Google-based search engine that utilizes revenues from advertisers to Do Good, as they call it, and right now, it’s focused on planting trees. From the user’s point of view, the website looks very much like Google, and since it’s powered by Google, the...
Posted by Tomer in In Text Extras, Website MonetizationMar 16th, 2010 | 3 Comments
Search Bubbles within In Text Ads
Have you ever hovered over an in text ad double underline link only to find a bubble that offers to search more information about the highlighted term? This is a Search Bubble. When clicking on a search bubble, the visitor is lead to a landing page with search results for that certain highlighted term. Clearly, this is not exactly an advertisement, because the visitor is only offered search results and not more related content from an advertiser. But you do see quite a lot of these search bubbles among other in text ads… Where are they coming from? And more importantly,...
Posted by Tomer in In Text Extras, Website MonetizationMar 11th, 2010 | 2 Comments
The Original: Double Underline Links
In text advertising comes in many formats. The original and most recognized format for the hooks – the highlighted terms which carry the ad bubble – is the double underline. But there are other formats that could be more suitable for your website and it’s important to know the differences.
I already wrote a tip relevant to this topic: use a distinct format for in text ads. In text ads should be subtle enough not to interrupt uninterested readers, and yet they should send a clear signal to readers informing them about available additional information. Using...
Posted by Tomer in In Text Advertising, In Text Extras, VideoDec 23rd, 2009 | 1 Comment
In Text Ads Go Display
In the early days of in text advertising, the double underline links opened bubbles with textual ads, mostly alongside a thumbnail image of the ad’s landing page as a preview. With time, the text ads gave way to more and more graphic ads that looked more like the regular banners. This trend is still in progress and the balance between text ads and banner ads is not fixed yet. In fact, this balance is very different between markets and it seems that in markets where in text ads are still relatively new, text ads still hold the reigns, while in more mature markets, banners...
Posted by Tomer in In Text Advertising, In Text ExtrasDec 6th, 2009 | 1 Comment
Where did the Bubble Go?
When defining in-text ads, the little tooltip that opens upon a mouse hover nicknamed “bubble” was a fundamental part of it. But, as it usually happens with definitions, there are exceptions. Some advertising methods that insert ads dynamically within existing online content do so without the so called bubble, or with variations of it.
Generally speaking, I find the bubbles to be a crucial part of the success of in text advertising. The ability of the users to view the ad before clicking it guarantees the double permission process – when hovering with the mouse, users...
Posted by Tomer in In Text Advertising, In Text ExtrasNov 30th, 2009 | 1 Comment
What are Related Content In Text Links?
They look like in-text ads with double underline links and a bubble that opens upon a mouse hover, but their content is different. Instead of commercial content from an advertiser, the bubble offers additional content from various sources. They are informational links.
The offered related content can be in the form of links to potentially relevant pages from the same website or from other websites. Sometimes, and mostly when the content is originated in another free website like Wikipedia or YouTube, the content can be made available within the bubble itself,...