I Want In Text Ads on my Site OK. I’m convinced. I understand the advantages and I want to tap into this hidden treasure. I want in text ads on my site. But… You know, there are so many hurdles to jump over, so many people objecting the idea – my visitors and community members, the authors and editors, the website’s designer and the IT team, even my boss… I need some answers. Well, here they come. Visitors and Community Members Always have Something to Say “Dear Webmaster, Why do I see double underline links? What’s with the new in text ads? I loved your website the way it was before!” Dear...

Now that I’ve already come up with the top ten reasons not to use in-text ads and given you ammunition against your in-text-loving friends, you might even find yourself joining them… So, to be on the safe side, I thought it may be useful for you to also browse through the top 10 advantages and benefits of in text ads on your site. The issues are quite similar, but the angle of view is reversed. I also deal with most of these issues elsewhere in more depth, but this list can prove to be handy as an overview. 1. In Text Ads are Quiet When reading content online, we all got used to reading continuously...

Choosing the Best In Text Ads Network And the winner for Best In Text Ads Network is… well, did you really expect that it’s going to be that simple? While I can easily name the nominees for Best In Text Ads Network Award, and also detail the important aspects to compare before choosing your provider, there’s only one name I can put on the winners pedestal with sound mind, but I can’t just write it here. As I stated before, I work at Infolinks and this is where I collected my experience about in text advertising. If I would have recommended a single company, it would have been Infolinks,...

In Text Ads Go Display In the early days of in text advertising, the double underline links opened bubbles with textual ads, mostly alongside a thumbnail image of the ad’s landing page as a preview. With time, the text ads gave way to more and more graphic ads that looked more like the regular banners. This trend is still in progress and the balance between text ads and banner ads is not fixed yet. In fact, this balance is very different between markets and it seems that in markets where in text ads are still relatively new, text ads still hold the reigns, while in more mature markets, banners...

Earn More from a Website by Knowing the Browser Getting to know your audience is a major part of any plan to make money from a website. Now, it’s no secret that a visitor’s choice of a browser can tell something about the expected behavior. If you’re looking to increase your website earnings from in text ads, there are certain specific actions relating to your visitors’ browsers that you can take and that can make a difference. Analyzing general statistics from in text advertising results reveals a few interesting insights that I’m happy to share here. Internet Explorer, Firefox, Chrome,...

Where did the Bubble Go? When defining in-text ads, the little tooltip that opens upon a mouse hover nicknamed “bubble” was a fundamental part of it. But, as it usually happens with definitions, there are exceptions. Some advertising methods that insert ads dynamically within existing online content do so without the so called bubble, or with variations of it. Generally speaking, I find the bubbles to be a crucial part of the success of in text advertising. The ability of the users to view the ad before clicking it guarantees the double permission process – when hovering with the mouse, users...

What are Related Content In Text Links? They look like in-text ads with double underline links and a bubble that opens upon a mouse hover, but their content is different. Instead of commercial content from an advertiser, the bubble offers additional content from various sources. They are informational links. The offered related content can be in the form of links to potentially relevant pages from the same website or from other websites. Sometimes, and mostly when the content is originated in another free website like Wikipedia or YouTube, the content can be made available within the bubble itself,...

Not Only English – In Text Ads in Many Languages including Spanish, French and German Surprisingly, online publishers often ask if they can monetize their websites with in-text ads even if their content is not in English. The answer is that, of course, yes they can. The question sounds surprising because most monetization schemes, including Google AdSense and other AdSense alternatives, do work in many languages. But, in fact, it is a very legitimate question. In text ads are closely tight to the actual text and as such, the provider needs to be able to analyze content in each supported language....

Big Websites Earn More As most new online advertising methods pave their way in their early days, so did in text advertising started as a monetization solution for smaller websites and blogs. But with time, more and more big and reputable websites added in text ads to their monetizing plans and we get this question quite often – do in text ads work well for the big guys? And the answer is yes, big time. In text ads serve as an AdSense supplement and adding 30% to 60% on top of your AdSense earnings is a big incentive to giving in text ads a chance. I’ve recently had the opportunity and privilege...

The Payment Threshold and the Waiting Period Once a visitor to your website hovered over a double underline link and clicked on the ad within the bubble, you’ve already earned advertising revenues – it can be as low as a few cents, but money is money, right? So why don’t you get paid immediately? Well, handling payments takes efforts and costs, and if we’ll create a transaction for every cent earned, the costs will be higher than the earnings. Also, the online advertising cycle requires several offline procedures to ensure the validity of the ads served and visitors clicking, so some patience...