New Feature: Related Tags

The Infolinks Related Tags feature adds a unique In Text cloud within the content of a web page with carefully selected informational tags. These related tags are the most powerful keywords on the page and they perform similarly to In Text ads. When a visitor hovers over a tag, an Infolinks advertisement bubble appears and each click awards the publisher with additional revenues. Like with In Text ads, no space is required for this feature and no changes are made to the website layout. Here’s a first glimpse… (this image is taken from another website; to see it live, visit the In Text Ads Example Page)

Pilot Results: 30% Higher Revenues

Before offering Related Tags to its publishers, Infolinks ran it as a pilot on 200 websites selected to represent a general but varied population. Selection criteria included size, geographical area and site category. To ensure consistency, only websites with 6 months of stable earnings were allowed to participate. Data was collected and analyzed over a two months period. Comparisons were made between earnings before and after adding the Related Tags as well as the placement of the Related Tags on the web pages.

The results were surprising: not only did the Related Tags positively affect publisher earnings, it did so considerably. On average publishers who used the Related Tags feature increased their overall earnings by 30%.



In Text Position Matters

The position of the Related Tags clouds within the pages also had a substantial impact on earnings.  When the Related Tags were placed at the top part of the web page earnings increased by 35%, when placed in the middle a 20% increase and finally at the footer, a 15% increase.

A word from Infolinks: “By simply adding a small informational cloud to a website, online publishers can significantly improve the overall results. A small tweak can make a big difference. The Infolinks Related Tags feature has proven itself, it dramatically increased In Text advertising earnings and therefore we recommend In Text users to give it a try.”

A word from me: Well, it looks promising…!

Bloggers’ Concerns about In text Ads

By now, you already know what In Text ads are. Simply put, they are double underline links on your blog that upon a mouse hover open a bubble with an ad inside. When the mouse is moved away, the bubble disappears. Only upon a click, the reader is redirected to the advertiser’s landing page and you get paid. You should also know – by a quick Google search – that they can add on top of your Google AdSense earnings anywhere between 50% to 150%, depending on several factors. In Text ads are not merely an AdSense Alternative, they are an AdSense Supplement. If your blog is monetized well, you know this can be a lot of money. Then, what’s stopping you? From my experience, it can be one of the following reasons: (1) community objections; (2) poor past experience; or (3) emotional attachment to content. Let’s review them one by one.

Your Community will Not be Affected

“My returning readers and community are very sensitive to ads on my blog and I’m afraid they will object to in-text ads.” This is the most common concern among big bloggers and it can easily be mitigated. First, keeping the integration transparent and sharing with your readers the importance of the new ads for supporting your blog as a business should be enough. Second, from my past experience you will soon learn that only a tiny minority of readers would actually be bothered by the new links on the text; the double underline links don’t interfere with reading more than regular hyperlinks. Third, and most important, you can remove the ads for your sensitive community by either letting them opt-out through the ad network (this would place a cookie on their computer), or by setting the ads to appear only for search engine traffic or for users who are not logged-in. In Text ads are placed on numerous blogs and your readers are probably used to them, and for the few who are not, you can still offer the same content without the ads.

In Text Ads are Now Better. Much Better

“I tried in-text ads two years ago and was disappointed by low revenues and a script that slowed down my blog.” Well, Google AdSense wasn’t perfect on day one as well. Every new technology has to mature and in-text advertising has done so during the past two years. If you choose correctly among the leading in-text ads networks, you would be amazed by the improvements. Higher revenues, no slowing down, flexible control over the ads. You can easily set your ads to a minimal number of links, customize their graphic appearance, and even get 70% revenue share to guarantee significant earnings. If you tried in-text before, I recommend that you try it again to see the difference yourself.

Content and In Text Ads are Not Mixed

“I keep a strict dividing line between my content and paid-for ads.” This can be understood and it’s even important for the integrity of your content. But let’s face it, the contextual ads surrounding your content today are very tightly related to the content. Google AdSense is doing a remarkable job in making sure that the ads match the text. Why doesn’t this bother you? Because your readers know the difference between ads and content. This is also true about in-text ads, which are now served to over 500 million users every month, and online dwellers have grown to recognize them as ads. It could be that you’ve just worked so hard to produce your content, that you can’t bear the thought of external links on it. You’ve become emotionally attached to it. If this is the case, you can also set the ads to appear only on posts that are a few days old, and thus let the time difference heal your feelings.

Let’s Talk about In Text Ads on your Blog

I wrote before on how much you can earn with your blog. I tried answering objections to In Text ads. The past year has yielded amazing results with many thousands of bloggers integrating In Text ads. And yet, some big blogs haven’t joined yet. What’s stopping them? If you have additional ideas, please comment below. If you have a big blog yourself and you’re still not convinced, drop me a line through the About page – I’m looking for insightful discussions to learn more about this. If you take my invitation to talk about this, I’m willing to guarantee you a no-risk trial with thousands of dollars guaranteed in return. If you have a big blog, with 2 million page-views monthly, that number of $50,000 for your first year is a done deal. What do you say, can we talk about it?

WordCamp Chicago Speech

Good morning. I feel right at home here at WordCamp Chicago. My brother and his family live nearby, so I get to Chicago often. I have been using WordPress for my own blog OnlineSiesta.com, which celebrates its first anniversary this week. In fact, I fell in love with WordPress, and when my father asked me for help in setting up his own website about regenerative medicine, we did it with WordPress as well. It took my father less than a couple of hours to get the idea and his WordPress site now flourishes.

I’m here with a small team of two from Infolinks to celebrate the launch of our new WordPress Plugin. As part of this launch we will offer all of this weekend’s participants a small gift plus a special bonus worth $40, so please be sure to visit the booth outside to get yours. You can easily find us – simply follow the smell of freshly baked chocolate chip cookies.

In one sentence, the Infolinks WordPress Plugin places In Text Ads on your website –– those double underline links that upon a mouse hover open a small bubble with an ad inside. Now, I know, nobody likes ads on websites, but we don’t put them there for their mere beauty… these ads cover the costs of the website and can add an additional profitable stream of revenues.

If you have Google AdSense ads or any other contextual advertising solution on your site, then you’ve already acknowledged the need to monetize your content. But these flashy banners can be noisy and also, they may not pay enough. In Text links are harmless – very much like regular links on your content, they don’t interrupt the flow of reading – and they only open ads when your visitors actively express genuine interest.

Trying In Text ads used to be free. Now, we actually pay you $40 to give them a try. Also, if you’re offering a service to WordPress users, we have an attractive affiliate program. It took me less than a minute to install the new Infolinks Plugin on my blog and on my father’s website, and within a single day I could see my earnings accumulate. I invite you all to try it as well.

So, again, we’re here for the weekend and we’ll be happy to continue the discussion about In Text advertising. Please don’t forget to stop by the Infolinks booth with the cookies to collect your gift and bonus. Have a great WordCamp weekend!

Related Links to WordCamp Chicago

WordCamp Chicago Website

Infolinks In Text Ads WordPress Plugin

Regenerative Medicine at MyNewTherapy.com

Well, after several months of writing from my experience about In Text advertising, you can finally find double underline link ads on my site as well, and not only on the In Text Ads Example page. I will be looking forward to hearing any feedback you may have.

The In Text Ads Integration: Easy!

How easy or difficult was the integration? I was amazed. It took me less than a single minute to set it up and since the website was already approved (for the Example Page), the double underline links appeared immediately. I know, I sell such ads for a living and promote them… I told many people how fast and simple the integration is. But, having experienced it here myself, it was a very nice surprise to find out that the sales pitch is real.

The New WordPress Plugin

This blog runs on WordPress and to integrate the new In Text ads I have used the new WordPress Plugin from Infolinks. While it can be downloaded from the Infolinks website, I took an easier path. From the Plugins section on the WordPress dashboard I clicked on Add New, searched from Infolinks, and clicked there on The Official Infolinks Plugin. Then, I clicked on Install Now and after a few seconds, went to Infolinks Settings under the regular Settings area (on my dashboard it’s on the bottom left part). There, I entered my Publisher ID from Infolinks and the Website ID, and… well, that was it! I reload the blog and presto – In Text ads are live… within 24 hours, I will already have access to my earnings report. I will update

How would In Text ads look like on your very own website? You can now get a quick and easy preview by visiting AdsOnYourSite.com.

All you have to do there is enter your URL and a preview of your website with In Text ads will appear.

How Much Can I Earn with In Text Ads on My Site

This nice preview tool at AdsOnYourSite also gives you a rough estimation of your potential monthly earnings from In Text ads.

Disclosure: the AdsOnYourSite website is free to use but it’s operated by Infolinks.

The AdsOnYourSite Widget

AdsOnYourSite.com also offers a free widget that can be added to your website or blog by simply copying and pasting the html code. This free widget gives your visitors the opportunity to preview their websites with In Text ads and estimate their potential earnings.

First Example: New Feature

The product design map is planned according to internal initiatives that take into consideration feedback from customers. But getting this feedback is not easy and even if a partner sends an email with an idea, it’s very difficult to identify the potential in each request. And then comes the community. On the Facebook fan page, a vivid discussion that involves many hundreds of community members highlights good ideas. First, it’s easier for partners to suggest ideas there; they do it more often than through email. Second, there’s immediate feedback from other community members and if the idea strikes as a good one, we know it immediately.

Just a couple of weeks ago one of the publishers suggested an additional view for payments history; a subtle addition of viewing the history since the last actual payment. It turned out that others also thought this could be useful. Listening to the community, we quickly prioritized this addition within the development roadmap and released the feature.

The reward was double: the product got better, that’s for sure. But more important, the community understood that we listen. They appreciate it and now offer more ideas.

Second Example: Frustrated Customer turned Happy

One of the network’s publishers was identified as sending fraudulent traffic and his account was shut down with an email explaining the situation (mostly, this means clicks not generated by interested potential customers, but rather through artificial means). Such fraudsters usually disappear without a voice. However, this particular publisher got angry: he was not involved in any fraud. Theoretically, it could have been someone else who wanted to harm his website, and it seems like this was the case here. Where would this publisher direct his anger?

First, he approached the support team, but the answer was that he was suspended for fraud. In the days before Facebook, he would have then probably gone to webmaster forums or his blog, where it would have taken us much more time and effort to find it, if at all… But no, this time he went directly to the community – the Facebook fan page, discussing the issue with fellow publishers. And this is where the team listens closely. Within a couple of hours, the issue was resolved and the publisher was transformed from a frustrated customer to a happy advocate. And others could also see this and understand: we’re there for them.

The Facebook Fan Page

There are many more examples and we learn as we go. The Facebook community is the first to get access to new features and give feedback. The members also get exclusive special offers and news. The close contact with the community through the Facebook fan page turned out to be wonderful. You’re invited to watch it as well and join both the learning and the fun… here’s the link: http://www.facebook.com/infolinks.

Now that Infolinks as an In Text ads network joined Facebook, the question arises: When will Facebook join Infolinks?

Sometimes, despite their subtleness and clear advantages to the website’s publisher, visitors do complain about the introduction of in-text ads to a website. Most often, this would happen when a website has a community of regular visitors who are not always open to changes. From my experience, the number of complaints will be very low when compared to the number of visitors and they will also disappear after a short while. Nonetheless, sometimes a publisher must deal with the complaints. This is especially true when the complaining visitor is an important member of the community or simply a noisy one.

Before the Complaints, Be Transparent and Explain

The best way to respond to complaints about in text ads would be to avoid such complaints entirely by being transparent and explaining to your visitors why you are adding the ads to your website. Sharing with your readers the need for advertising revenues to cover your costs and keeping the content free will build a stronger relationship with them. If you highlight the advantages of in text ads, you will most likely avoid all complaints. Your in text ads network should have a ready-made paragraph that can help you with drafting this explanation.

The best place for an explanation would be in a blog post or in your FAQs section. Sometimes, especially for dynamic content websites and blogs, a link from the sidebar to this explanation would keep transparency and gain appreciation from your readers.

Yes, Visitors can Opt-Out from, or Remove In Text Ads

If complaints persist, you can offer your visitors the choice to actively remove in text ads. Theoretically, this will lower your potential revenues, because the removing visitors will not click on ads, but in real-life, such complaining visitors are unlikely to click anyway.

How can users remove in text ads? Easily. Your in text ads network should be able to provide you with a link that will enable visitors to opt-out. This link would usually lead to an explanation about the ads, and then visitors will be able to choose to remove them. Technically, such visitors will pick up a cookie to their computer that will tell the in text script to refrain from highlighting links for such users.

Having this option for visitors to remove in text ads should also be helpful in internal discussions when you need to persuade the team to accept the new form of ads.

Smart Ad Placement for Returning Users

An extreme case for removing in text ads could be when you choose not to show them at all to your returning users. Some websites have a core community of frequent users. Such returning users can be an important part of the website’s goals, but in certain cases, they simply don’t click on ads, yet they do get annoyed by them. If you have such users, you probably know them already. They can be identified by how they reach the website – for example, by direct approach as opposed to Google search, or by being logged in as a registered user.

If you know that your core community of visitors generate much less per-per-click (PPC) advertising revenues because they simply don’t click on ads, it could be wise to remove PPC ads from their user experience entirely (you would still be able to gain some revenues by display ads that pay per impression).

Removing In Text Ads for Returning Users

How can you remove in text ads for your website’s returning visitors? First, you need a method to identify them – a cookie, sign-in, or their approach link could do the trick. Then, in your design, have the in text script run only on pages that are loaded for other users. If the balance of new and returning users in your case is relevant, you can also focus on the other group, for example – identify the visitors who arrive to your website through Google and other search engines and have the script run only for these users.

Please note, this will lower your revenues and you should take this fact into consideration before removing in text ads to entire groups of users. However, in the overall balance of your website, it could be a solution for avoiding complaints from regular users while still monetizing other sources of traffic to your website.

The combination of In Text advertising and the Mobile Web holds great potential for advertisers. The combination of actual permission from potential customers to view an advertisement that is related to a specific term together with the location and additional information from the mobile network can yield high conversion rates for advertisers. Especially local advertisers. This combination also promises publishers high revenues from their websites. But some changes are still required.

The Mobile Web Experience and In Text Ads

The Web is going mobile, that’s no news by now. But when the method of access changes, other things are affected as well and only time will tell how the user experience will be modified. Currently, the dominating format of access to the internet through mobile devices is either by touch screens or tiny displays. In both cases, there’s no mouse or cursor like we’ve got used to in bigger interfaces.

Since In Text ads require a mouse hover from the user, the lack of a mouse to hover with requires another trigger to open the advertising bubbles. The aggressive option is to use In Text links without bubbles, so that users who touch the double underline links will be redirected to the advertiser’s landing page without reading the initial ad. While this will drive click through rates up, it would decrease the quality of visitors and the overall results.

The Two Clicks Mode and Alternatives

The more reasonable alternative is to require two clicks. The first click – or touch on the screen – would only open the bubble with the ad inside. And then, the user will have two options, either closing the bubble and remaining on the original page or touching the bubble and continue to the advertiser’s landing page. To enable this choice, the closing button or X mark should be enlarged for easy access with bulky fingers. Under this double click mode, advertisers will be very happy, because users will grant active permission to get to their landing pages, twice, and they will not be paying for unintended clicks.

The problem with the double click mode, however, is that it will decrease the click through rate and publishers will see a much lower volume of clicks. To compensate the publishers for the loss of clicks, advertisers would probably need to pay higher prices per click (PPC), but with the conversion potential, this should be worthwhile for them.

There are two other viable possibilities. The first is to charge advertisers for the display of the bubble even without the click, which should work well for branding campaigns. Such display is better than standard mobile ads because it is triggered only upon the user’s interest and attention is guaranteed. The second possibility is to open the bubble upon the first click, display the ad, and then redirect to the advertiser’s landing page after a couple of seconds. This mode is quite aggressive, but with the permission of both publisher and advertiser, it can work well for certain campaigns. To avoid visitors’ frustration, it would be best to use this mode when the landing page offers genuine added value to the visitors, like freebies or highly relevant search results.

In Text Ads and the iPhone

So, I hear the question again and again, do In Text ads work through the iPhone? The short answer is yes, they do. The longer answer is that yes, they do, but the in text ads networks still need to improve the interface, enlarging the closing button on the bubble and requiring two clicks from users or one of the alternative modes discussed above. This is of course also true for other mobile devices like Google’s Nexus One. It can also work on mobile devices without a touch screen, but to a lesser extent.

In Text Ads and the iPad

When writing these words here, Apple’s iPad has already been announced but is yet to be released. Assuming it will be as successful as expected, the In Text ads networks will also need to make the required adjustments to make sure their ads work on it properly. The best guess is that it would be similar to the iPhone and the same changes will take place.

In Text Ads and Kindle

I haven’t seen In Text ads on Amazon’s Kindle, but the market of digital books is boiling and it would be logical to assume that some digital readers would offer free books in return for exposure to advertising. Here too, In Text advertising has tremendous potential. You can imagine that when reading Alex Garland’s The Beach, right there next to the beautiful description of the Thai island and highlighting the beach’s name, an In Text ad with an offer for a vacation in Thailand could do magic for both readers and advertisers. Technically, it is possible to integrate In Text ads to run on digital books, and the near future will probably include this combination as well. See you in Thailand!

After a few months with in text ads on your website, you will probably get used to the monthly payments and accumulated revenues. At this stage, many publishers tend to think of in text ads as a simple money machine. The integration was easy and after some optimization they require no maintenance. But then, sometimes the average earnings change – either up or down – and publishers hurry to ask: What happened? Before rushing into conclusions, it’s better to understand the industry in which in text ads networks operate. This can shed some light on revenue fluctuations. In text ads are not a merely money machine, they represent an entire online advertising market.

Three Market Factors

There are three main factors in the online advertising market that influence any website’s monetization. The first two stem from the human nature: both your visitors and the advertisers are after all real people with changing patterns of behavior that influence your earnings directly. The third factor has a more mechanical nature. As smart as they’ve become, the systems that manage in text ads have some limitations that also influence the levels of earnings. Let’s review these cycles one by one.

Online Advertising Cycles

The advertisers who buy online campaigns have cycles like any other advertiser. Most prominently, advertisers are subject to seasonal increases in advertising and of course to seasonal decreases. For example, in the US many advertisers spend much more around the shopping carnival that precedes the winter holidays around November and early December. Many website publishers experience a surge in earnings during these months. But then comes January and they see a decline in revenues. Before getting startled, simply remember that this is a living marketplace and when the shopping season is over, many advertisers also limit their campaigns. Some advertisers are linked to other types of seasons, like specific sports seasons. For example, if your website is suitable for ads related to a specific sport, you can expect lower revenues once the season is over.

Online Surfing Cycles

Just as advertisers have seasonal highs and lows, your website visitors also have repeated patterns of behavior year round. In addition to the shopping or sports seasons, you probably know that your website’s traffic changes with time. For example, during family oriented holidays, when people tend to spend more time with their families and less time in front of the computer, you may see lower volume of visitors and respectively, lower revenues.

But your visitors have additional behavioral patterns that are related to the method of website monetization. If you have a community of dedicated visitors who often return to your website, you might notice a slow decrease in click through rate (CTR) over time that would lead to lower earnings as well. The reason is obvious, once they get used to the double underline links, your visitors may tend to overlook them. When this happens, you should consider if this is perhaps good for the overall user experience, or alternatively, you may choose to change the links color or appearance, in order to attract new attention. The human eye is very sensitive to such changes.

Automated Campaigns Cycles

A third factor that influences your earnings is tightly related to the fact that the online advertising market is mostly governed by automated processes. While most systems try hard to spread budgets evenly over time, they can’t measure the spending every second. If a system is set to spread the budget evenly over a whole day, it would usually divide the budgets into hourly caps. But since there are no measurements every minute, within a single hour, there may be higher spending at the beginning of the hour, and once the hourly cap is reached, there may be a drop in spending until a new hour starts.

Similarly, many systems, including Google AdWords, offer advertisers as default to set a daily budget cap. For this reason, the beginning of the day may be more profitable for websites than the last few hours of the day. This phenomenon is most visible in the monthly cycle, where earnings in the last few days of a month could be lower than the monthly average, as many campaigns simply run out of money.

Why has my eCPM Decreased?

When you see a decrease in your daily eCPM, before getting startled, ask yourself whether this could easily be explained by one of these cycles. Has a shopping season just ended? Could it be the end of the month? In most cases, seasonal fluctuations are self explanatory when taking into account that in text ads are not merely a money machine, but are part of the online advertising market. Waiting a few days until the beginning of a new month or season would suffice in most cases and you will then see earnings going back up.

If you can’t identify a relevant cycle – from the advertisers, visitors or the automated systems – then it’s time to talk with your in text ads provider. Perhaps there’s something else. Sometimes an internal change or mistake requires taking care of. And in other times, it could be that some additional optimization is needed to get back on the natural waves of highs and lows. Understanding the seasonal peaks and valleys in your earnings graphs is a first step towards knowing when it’s time to act and when you simply need a little patience.

In order to better understand in text advertising, some technological background is required. I’m not going to dive into the code structure here; in fact, I’m not the right person to attempt that… but I do think that some basic clarification could help when considering this method. Also, the leading in text ads networks utilize different technology and the following analysis may be helpful in choosing the right partner for you.

The Magic a Little JavaScript Does

When you integrate in text ads on your website, all you’re required to do is insert a little piece of JavaScript code. This invisible code, when run by a browser, calls upon a bigger script to run on your website and identify your website to the in text ads provider.

The first job for this code is to analyze the content of the page and determine if it’s suitable for in text ads. Sometimes, if there’s not enough text or if the text is not suitable for advertising, the process will stop right there and no ads will be placed. If the page is suitable, the code will then analyze the page’s content and identify the terms which get the highest score balancing the contextual relevancy and the potential for advertising. The top terms will be highlighted as double underline links and will serve as hooks for advertisements.

As explained before, if a user is interested to learn more about a highlighted hook, he can hover over it with the mouse and a bubble would appear with a relevant ad inside. The code’s brain here is asked to match the ad to the reader and to the term in order to maximize the chances for a click. If a click was made, the code now needs to send the reader to the advertiser’s landing page and monitor behavior in order to charge the advertiser and credit the website publisher for the ad’s current price.

All this magic begins with that little piece of JavaScript code, but of course it requires a robust and smart system behind it. This system has several key differentiators among the leading in text ads providers.

Timing of the Load

When the JavaScript is loaded and the bigger code is called into action, the browser has some work to do. Therefore, the timing of the load is important. If this work is done in parallel with the loading of the page, it may slow down the loading of the actual content of the page. Such slowdown may result in visitors getting frustrated and leaving before the page completes its loading. The natural conclusion is that it’s important to make sure that the script that you’re using only runs after your page has completed to load the main content.

These days, with the numerous types of widgets and other scripts that run on a page, there’s another timing factor to consider – the timing of the in-text script among other scripts. The best example would be the common Google Analytics script, which runs in order to count the visitors and monitor their behavior on your website. Since the Google Analytics code may take some time as well, if you place the in-text script after it, the ads may appear a little later. The same goes for other widgets. It’s up to you as a publisher to determine which code should run first. My recommendation is to place the in-text JavaScript just after the actual page’s content, but before other scripts that are not money oriented.

Dynamic In Text Ad Placement

The most challenging aspect of in text advertising is matching the best ad to the visitor and the hook. This process of ad placement requires analyzing many factors, including the context of the page, the content category of the website, the known characteristics of the user, the highlighted term within the hook, and the available advertising campaigns at that specific moment. Since the Web is very dynamic, some of these factors may change every minute or even within a given minute. Most important, available ads and their prices are mostly handled through open markets and they change all the time.

Some in text ads providers do not use dynamic ad placement. I won’t point them out, but it’s quite easy to check if the selected hooks and the shown ads change when you hit refresh. Ad networks that have a relatively old technology may find it difficult to dynamically match the ads, and they actually place the ads beforehand, without maximizing the revenue potential. In fact, some of them even choose the hooks for highlighting manually, and therefore would not deal well with dynamic content found in blogs, forums and news websites.

Automation Level and Organizational Structure

From my own experience with Infolinks, we’ve put atomization as a top priority. The smarter the algorithm and the more automated the in text ads placing process is, the higher is the effective CPM for the website publisher. There are two reasons for that. First, automated processes are more sensitive to changes in the market and to dynamic content; they simply get better results. Second, automated processes allowed us to manage the system with minimal staff, focusing our human resources on customer service. When the highlighted hooks require manual content analysis, the organizational structure would have higher costs that will limit the organization’s ability to share most of the revenues with the publisher.

Again, this is from my own personal experience, and I’m sure other networks are striving to do the same. When we set up our system to require minimal manual intervention, we’ve actually saved costs and enabled our organization to offer higher revenue share to our publishers. This is a good example for technology differences that have an immediate influence on the publishers.

IT Infrastructure

Another example for technology differences is hidden within the IT infrastructure. Anyone who’s worked for a Web related company knows that sometimes the IT costs – that is, the prices of computers, servers, and network – climb so high, that they become a major factor in the company’s finances. Placing in text ads dynamically requires real-time analysis of content and real-time matching of ads in rapidly changing market conditions. If the system is not built taking IT infrastructure into consideration, then the IT costs can make it impossible for the company to share most of the revenues with its publishers.

In Text Ads may Look the Same

While in text ads may appear to work as magic with a little piece of code, it turns out that there’s a lot of work behind it. Also, while most in text ads may appear to work similarly, there are major differences among in text ads network and understanding them may help you choose the right partner for you. If you’re looking for deeper insights into the technological process, drop me a line and I will try to do get you an answer from someone from our own tech team; and if you need more help in understanding the business implications of these technological differences, well, I might even try answering you myself.