Posted by Tomer in FAQs, In Text AdvertisingJan 20th, 2010 | No Comments
I Want In Text Ads on my Site
OK. I’m convinced. I understand the advantages and I want to tap into this hidden treasure. I want in text ads on my site. But… You know, there are so many hurdles to jump over, so many people objecting the idea – my visitors and community members, the authors and editors, the website’s designer and the IT team, even my boss… I need some answers. Well, here they come.
Visitors and Community Members Always have Something to Say
“Dear Webmaster, Why do I see double underline links? What’s with the new in text ads? I loved your website the way it was before!”
Dear...
Posted by Tomer in FAQs, In Text Advertising, International, Website MonetizationNov 26th, 2009 | 1 Comment
Not Only English – In Text Ads in Many Languages including Spanish, French and German
Surprisingly, online publishers often ask if they can monetize their websites with in-text ads even if their content is not in English. The answer is that, of course, yes they can. The question sounds surprising because most monetization schemes, including Google AdSense and other AdSense alternatives, do work in many languages. But, in fact, it is a very legitimate question. In text ads are closely tight to the actual text and as such, the provider needs to be able to analyze content in each supported language....
Posted by Tomer in FAQs, In Text Advertising, Tips, Website MonetizationOct 27th, 2009 | No Comments
Big Websites Earn More
As most new online advertising methods pave their way in their early days, so did in text advertising started as a monetization solution for smaller websites and blogs. But with time, more and more big and reputable websites added in text ads to their monetizing plans and we get this question quite often – do in text ads work well for the big guys? And the answer is yes, big time. In text ads serve as an AdSense supplement and adding 30% to 60% on top of your AdSense earnings is a big incentive to giving in text ads a chance.
I’ve recently had the opportunity and privilege...
Posted by Tomer in FAQs, In Text Advertising, Online AdvertisingOct 5th, 2009 | 1 Comment
Yes, In Text Advertising is a form of Contextual Advertising
I was browsing through a magazine – a real one with paper pages – and noticed a lifestyle article about a new mattress that uses three-dimensions. Well, I wondered, don’t most mattresses have three dimensions? But then, on the next page, a full-page advertisement announced a new 3D mattress. Hmmm… was that a coincidence? Of course not. The magazine sold the mattress ad and probably added an editorial article about the new technology. Most magazines try to separate editorial content from advertising, to keep appearance of professional...
Posted by Tomer in FAQs, In Text Advertising, Website MonetizationSep 8th, 2009 | 12 Comments
Yes, In Text Ads and AdSense can be Good Friends
Yes, you can monetize your website with in text ads together with Google AdSense ads. I could have finished this post here, with a simple Yes, but I get this question so often that I thought a few more words can make it clearer. Plus, there’s an bonus extra insight.
Why even ask about AdSense?
Websites integrate Google AdSense ads with almost any other kind of advertising. In fact, AdSense has became such a standard monetization tool that you can see it alongside any other method of online advertising. So why do website publishers still ask about...