Can In Text Ads work with AdSense?
Posted by Tomer in FAQs, In Text Advertising, Website MonetizationSep 8th, 2009 | 26 responses
Yes, In Text Ads and AdSense can be Good Friends
Yes, you can monetize your website with in text ads together with Google AdSense ads. I could have finished this post here, with a simple Yes, but I get this question so often that I thought a few more words can make it clearer. Plus, there’s an bonus extra insight.
Why even ask about AdSense?
Websites integrate Google AdSense ads with almost any other kind of advertising. In fact, AdSense has became such a standard monetization tool that you can see it alongside any other method of online advertising. So why do website publishers still ask about the ability to run in-text together with AdSense? One explanation could be simply because it’s rather new. Another explanation could be that publishers simply ask about all types of ads, in-text included. Both explanations are valid.
To add on these explanations, a few years back, around the year 2006, there was an actual concern about clashes between AdSense and in-text. In Internet time, that was a long time ago and both methods have evolved since then, but the Web keeps a record of everything and if you dig deep enough, you might find warnings about this. If you do, you can relax. Anything about clashes between AdSense and in-text is old news. With a trusted in text ads provider you can be sure that there will be no technical clashes with AdSense ads, and also, as far as I know, Google does not have anything against in-text ads. In fact, it won’t be unreasonable to assume that Google will get into in-text ads as well in the near future.
Will In Text Ads affect AdSense Revenues?
No, in text ads do not affect AdSense revenues. Again, this could be a very short paragraph. A simple No would suffice. To be on the safe side of clearance, I would add that I worked with many thousands of websites, almost all of them integrated both Google AdSense and in text ads, and none of them reported any decrease in earnings from AdSense. This should be reassuring, I hope. The explanation is probably in the nature of the click through rate (CTR). It seems that the type of visitor that clicks on a banner-like ad from AdSense (these ads surround the text) is different than the type of visitor that clicks on the in text ads within the content. They don’t replace one click by the other and therefore there is no influence on the earnings. One exception to this general statement is that when in text ads are just added to an existing website, they sometime get more attention than usual for a short while, but as the double underline links become more familiar, it all goes back to normal.
How much Revenue can In Text Ads add on top of AdSense?
This is a tricky question since earnings from online ads differ widely depending on many different factors. I’ve seen websites where the in text ads revenues where double the AdSense revenues. I’ve seen websites where the revenue level was approximately the same. In most cases, with a good in text ads provider, your website revenues should not be less than half of the AdSense revenues. So, bottom line – how much? You can expect your website’s in text ads to generate up to 50% of your AdSense revenues (on top of the AdSense earnings) and plan accordingly. Then, you can hope to be surprised by higher levels of revenue. If you get less than that, you should optimize your in text ads integration (and I do give tips for that).
In Text Ads make Sense together with Google AdSense
Here’s the promised extra insight. The best combination for website monetization through placing ads on a website is by adding both Google AdSense and in text ads. Accordingly, in text ads are not an AdSense alternative, but an AdSense supplement.
If you’ve already decided to put AdSense ads on your website, it means that you’ve acknowledged the fact that ads are going to interrupt your visitors’ attention while they browse through your content. In fact, with the growing portion of flash banners within AdSense ads, they become more and more intrusive, grabbing your visitors’ attention away from the original content. If that is the case with your website – and let’s face it, most websites do use AdSense – then adding in text ads on top of AdSense is both logical and beneficial. In text ads are not as jumpy as flash banners, they are opened only upon your visitors’ active choice (when they hover over with the mouse), and they add substantially to your revenues. In text ads make sense together with Google AdSense.
26 Responses to “Can In Text Ads work with AdSense?”
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yup. In text ads can work together with adsense.
really good.
Yes, Infolinks working great with my adsense.
Adsense is the best paying make money online program on the internet. I just wish that i could increase my website traffic to high levels so that i could earn more money on Adsense.
i use Adsense on my blogs and websites, i can say that Adsense is the best make money online program on the internet.
Hi Cathryn,
Thanks for the comment from your experience.
I agree that Google AdSense is a leading – if not clearly the #1 – way to monetize your website. However, adding in text ads on your website will not reduce your AdSense earnings and will add more revenues on top of it. Also, in text ads are less intrusive, in my opinion, than animated flash banners that often appear in the AdSense areas.
If you do decide to try in-text, let me know how it worked out for you.
Tomer
i love Google Adsense, it allows me to make money on my personal blog and some of my health related sites.
Thanks for the comment from your experience.
I agree that Google AdSense is a leading, if not clearly the #1, way to monetize your website. However, adding in text ads on your website will not reduce your AdSense earnings and will add more revenues on top of it. Also, in text ads are less intrusive, in my opinion, than animated flash banners that often appear in the AdSense areas.
Very very helpful post. I currently use Adsense and have been inspired by you to try in text ads as well.
Thanks,
Anmol
i am really very thankful that Google launched the Adsense program. this enables most of us who owns several websites to work at home.
i love google Adsense, it enables me to earn money on the websites and forums that i have put up several years ago. if you got tons of websites, you can earn a lot from Adsense alone…
I may be sounding silly here, but as far as I understand In-Text ads such as those of Infolinks actually display ads BASED ON CONTENT and TEXT on my webpage…. so does that not constitute “Contextual Ads”, which are not allowed as per Adsense TOS? Please explain me if I am wrong……
Thanks for the question! It’s a reasonable question, but the answer is clear: you can run in-text ads, including Infolinks ads, on a website together with Google AdSense. Many thousands of websites do this and find it a very good combination for website monetization.
Thanks for the reply….. I’ve integrated Infolinks with Adsense. Would be glad if you’d explain whether I can also use Chitika Ads along with Adsense and Infolinks on same page/blog?
Thanks for posting this, it’s just what I was googling. This is why I like blogs, you get a personal opinion from someone rather than a corporation trying to sell you on something, or an idea. I’ll be reading your blog more often!
Why doesn’t then blogger support in-text ads when you use their automatic adsense monetization? It only allows placing ads outside text, between posts or along sidebars.
You can integrate in-text ads with Blogger either by placing the script independently or by using a plug-in. I know that at least Infolinks offers this.
thanks for sharing.
Am only a few months into integration online and this echoes what I have learned so far!
Eric
http://www.manilatop10.com/manila-charities.html
Making money online always is annoying at the start but Its the people that be persistant to it that succeed.
you can easily earn lots of dollars from adsense if you have a high traffic site.-~’
Looks great! Keep finding such incredible creatures.
Hm.. making money without a job has sometimes really been really hard; almost always I get some programs and get money from those. But they get extremely expensive! Trying to make money without any sort of job experience is even harder. Some stuff are so terrible, but this post really helped me out. Thanks So Much!
Most internet marketers who are making decent money these days are promoting Cost Per Action, or CPA ads. The reason for this publishers don’t need to complete high cost sales in order to get credited for a conversion.
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