Facebook still doesn’t run In-Text ads. Maybe with time. But the In-Text advertising network that I’m part of does use Facebook to keep in touch with our partners and it’s just fantastic. So much was already written about utilizing social media to connect with customers that I thought there’s not much to learn anymore. I was wrong. Firsthand experience teaches priceless lessons. Here are two recent examples. First Example: New Feature The product design map is planned according to internal initiatives that take into consideration feedback from customers. But getting this feedback is not...

When Visitors Complain about In Text Ads Sometimes, despite their subtleness and clear advantages to the website’s publisher, visitors do complain about the introduction of in-text ads to a website. Most often, this would happen when a website has a community of regular visitors who are not always open to changes. From my experience, the number of complaints will be very low when compared to the number of visitors and they will also disappear after a short while. Nonetheless, sometimes a publisher must deal with the complaints. This is especially true when the complaining visitor is an important...