Ecological Search – Plant a Tree with a Click Most of us use Google every day. Many times. Most of us are also aware of Global Warming. In fact, our own usage of computers – and even using Google – contributes a little to the climate deterioration. But there is an alternative search option that gives back to Earth. MyGoodPage.com is a Google-based search engine that utilizes revenues from advertisers to Do Good, as they call it, and right now, it’s focused on planting trees. From the user’s point of view, the website looks very much like Google, and since it’s powered by Google, the...

The Potential of In Text Advertising and the Mobile Web The combination of In Text advertising and the Mobile Web holds great potential for advertisers. The combination of actual permission from potential customers to view an advertisement that is related to a specific term together with the location and additional information from the mobile network can yield high conversion rates for advertisers. Especially local advertisers. This combination also promises publishers high revenues from their websites. But some changes are still required. The Mobile Web Experience and In Text Ads The Web is going...

Search Bubbles within In Text Ads Have you ever hovered over an in text ad double underline link only to find a bubble that offers to search more information about the highlighted term? This is a Search Bubble. When clicking on a search bubble, the visitor is lead to a landing page with search results for that certain highlighted term. Clearly, this is not exactly an advertisement, because the visitor is only offered search results and not more related content from an advertiser. But you do see quite a lot of these search bubbles among other in text ads… Where are they coming from? And more importantly,...

The Original: Double Underline Links In text advertising comes in many formats. The original and most recognized format for the hooks – the highlighted terms which carry the ad bubble – is the double underline. But there are other formats that could be more suitable for your website and it’s important to know the differences. I already wrote a tip relevant to this topic: use a distinct format for in text ads. In text ads should be subtle enough not to interrupt uninterested readers, and yet they should send a clear signal to readers informing them about available additional information. Using...