Website Monetization Cycles and Seasonal eCPM Changes

In Text Ads on your Site are Not merely a Money Machine After a few months with in text ads on your website, you will probably get used to the monthly payments and accumulated revenues. At this stage, many publishers tend to think of in text ads as a simple money machine. The integration was easy and after some optimization they require no maintenance. But then, sometimes the average earnings change – either up or down – and publishers hurry to ask: What happened? Before rushing into conclusions, it’s better to understand the industry in which in text ads networks operate. This can shed some...