Technology Background In order to better understand in text advertising, some technological background is required. I’m not going to dive into the code structure here; in fact, I’m not the right person to attempt that… but I do think that some basic clarification could help when considering this method. Also, the leading in text ads networks utilize different technology and the following analysis may be helpful in choosing the right partner for you. The Magic a Little JavaScript Does When you integrate in text ads on your website, all you’re required to do is insert a little piece of JavaScript...

I Want In Text Ads on my Site OK. I’m convinced. I understand the advantages and I want to tap into this hidden treasure. I want in text ads on my site. But… You know, there are so many hurdles to jump over, so many people objecting the idea – my visitors and community members, the authors and editors, the website’s designer and the IT team, even my boss… I need some answers. Well, here they come. Visitors and Community Members Always have Something to Say “Dear Webmaster, Why do I see double underline links? What’s with the new in text ads? I loved your website the way it was before!” Dear...

Now that I’ve already come up with the top ten reasons not to use in-text ads and given you ammunition against your in-text-loving friends, you might even find yourself joining them… So, to be on the safe side, I thought it may be useful for you to also browse through the top 10 advantages and benefits of in text ads on your site. The issues are quite similar, but the angle of view is reversed. I also deal with most of these issues elsewhere in more depth, but this list can prove to be handy as an overview. 1. In Text Ads are Quiet When reading content online, we all got used to reading continuously...

Online Publishers get Together to Create a Wacky Video What do thousands of publishers who work with the same in text ads network have in common? Well, first, they all operate a website, but that’s a given that derives from the very definition of an online publisher. What else? Usually not much. But lately, several publishers from around the world came together to create a wacky video, as part of an initiative for the New Year from Infolinks. Double With A Bubble If you’ve been following this blog, you know that I don’t often mention Infolinks here, as I’m trying to avoid...