Big Websites Earn More As most new online advertising methods pave their way in their early days, so did in text advertising started as a monetization solution for smaller websites and blogs. But with time, more and more big and reputable websites added in text ads to their monetizing plans and we get this question quite often – do in text ads work well for the big guys? And the answer is yes, big time. In text ads serve as an AdSense supplement and adding 30% to 60% on top of your AdSense earnings is a big incentive to giving in text ads a chance. I’ve recently had the opportunity and privilege...

The Payment Threshold and the Waiting Period Once a visitor to your website hovered over a double underline link and clicked on the ad within the bubble, you’ve already earned advertising revenues – it can be as low as a few cents, but money is money, right? So why don’t you get paid immediately? Well, handling payments takes efforts and costs, and if we’ll create a transaction for every cent earned, the costs will be higher than the earnings. Also, the online advertising cycle requires several offline procedures to ensure the validity of the ads served and visitors clicking, so some patience...

The Online Advertiser Advantage The advertiser’s fantasy has always been a medium where highly targeted potential customers seek specific information and knowingly choose to get exposed to ads. Sponsored search ads fulfilled this fantasy. When people search online, they are looking for specific information, their location and some other characteristics are known, and they’re willingly clicking on search results – including sponsored ads. This explains the phenomenal success of Google AdWords for both advertisers and Google. In the online world, display ads, mostly in the form of banners,...

Yes, In Text Advertising is a form of Contextual Advertising I was browsing through a magazine – a real one with paper pages – and noticed a lifestyle article about a new mattress that uses three-dimensions. Well, I wondered, don’t most mattresses have three dimensions? But then, on the next page, a full-page advertisement announced a new 3D mattress. Hmmm… was that a coincidence? Of course not. The magazine sold the mattress ad and probably added an editorial article about the new technology. Most magazines try to separate editorial content from advertising, to keep appearance of professional...

Thank you for asking. I received several requests to demonstrate double underline in text ads on my website. Since this is my personal professional blog and it doesn’t have commercial aspirations, I didn’t add any ads to it. But for the sake of clarifying how in text ads actually work, I’m happy to to integrate them. On the top left corner of the website you can see a link to a page called In Text Ads Example – it leads to a page with a complete book summary of Hatchet by Gary Paulsen (the book summary is courtesy of the Free-Book-Summary.com website). I integrated Infolinks...