Looking to Increase Ads CTR? Are you looking for ways to increase the number of clicks on ads on your website but through legitimate interest in these ads? You are not alone. With people getting more and more used to online ads, they tend to avoid them, and many bloggers and website publishers are looking for creative ways to monetize their content. Say Thanks with a Click Here comes the Thank You Click Organization. Its goal is promoting sincere interest in online advertising in order to help keep the Internet free and the ads reasonable. In other words, it educates Web surfers to give online...

To Open or Not to Open in a New Window Some website publishers ask if they can open the landing pages of the in text ads in new browser windows. The answer is that technically, yes, it’s possible, but since it’s not a good practice, you’d better avoid it. If you really have to, you can ask your provider to set your in text ads to open in a new window, but please read this first and give me a chance to discourage you. What is a New Window? Any hyperlink leads to a new web page. The link can be customized to either open the target web page within the same active window of the browser, replacing...

In Text Ads – Not on Every Word When you add in text ads, a smart algorithm analyzes the content on your web pages and highlights the keywords and terms with the best match to the page’s content and the potential advertising. But smart as this algorithm can be, no one knows and understands your own content as well as you do. And with some help, the in text algorithm can improve its performance and the results will show up in your website monetization reports. The nice surprise here is that it’s very easy… all you have to do is recognize areas and terms which are better left alone and not...

The Potential In Text Ads Revenues – Impressions and eCPM As I wrote on Part 1 of this post, this is the most frequent question I get from website publishers before they integrate in-text ads for the first time. If you still haven’t, please start reading this post from Part 1, where I discussed the effect of the measurement methods used when counting net impressions and calculating eCPM. Recapping the summary of Part 1, I suggested measuring your website revenues by the bottom line, in dollars, so not to be confused by flexible measurements of eCPM, and looking for an in-text ads solution...

Free is not really free. For every free offer we take, we actually pay with our most precious currency – our attention. This is why the free model would have to evolve in order to survive. The FREE Debate Chris Anderson, the editor of Wired and author of Long Tail started it all with his recent book Free: The Future of a Radical Price. Malcolm Gladwell, renowned author of Tipping Point, Blink and Outliers, reviewed the book in the New Yorker with a frown. Seth Godin, marketing guru and author of the recent Tribes and many others, stated straightforwardly that Gladwell was wrong, and has dubbed...