The marketing team at Infolinks likes to think of our work as the next generation of advertising, and as part of this, and in the spirit of end of year summaries, came up with this History of Advertising infographic. It was published by Mashable under the title: The Evolution of Advertising: From Stone Carving to the Old Spice Guy, where it received 2,418 Tweets  and over 700 Facebook Likes within a day. Enjoy…!    

Fact #1: The longer it takes your page to load, the lower rank your page receives. Fact #2: The higher your page ranks, the more Google traffic you get. Conclusion: You need to test your website’s loading time and choose the fastest tools. Confused? This infographic should clarify this SEO tip… and yes, it does say that Infolinks is the fastest solution of its kind. Hurray! Source: Tipsotricks.com. Thanks!

Big news for online advertisers and media buyers: There is a new alternative to search ads… Read on! Search Ads: The Holy Grail of Online Advertising Advertisers seek engagement and openness and while most ads get very little of both, it is when people search for something that they are giving their full attention. This is how search advertising, or subtly named sponsored results, became the holy grail of online advertising and still yields the highest conversion rates for advertisers. In case you’re not sure what I’m referring to, search with Google again – most of the...

In-Text Ads as Standard As publishers, we already know that placing in-text ads on our websites helps us earn advertising money with minimal interference to our visitors’ user experience. In fact, so many websites now have in-text ads on, that it has become standard. But then we search on… And there’s good news. A new ad unit has joined the club. The New Tag Cloud Meet the new and improved Tag Cloud Ad Unit. Based on the advanced contextual engine and language algorithm of in-text advertising, a new ad unit now offers a supplement on top of in-text ads. A dynamic tag cloud that...

The First Professional Guide to Monetizing Your Website with In-Text Advertising I’m happy to share that the new book is out!  The Hidden Treasure in Your Website: The First Professional Guide to Monetizing Your Website with In-Text Advertising (the link goes to Amazon). Humbly, author Tomer Treves is me, the same person behind this Online Siesta blog, so I can’t review the book objectively. But I think it’s only reasonable that I would recommend it… Well, friends, I recommend the book – please buy one copy for yourself and 10 other copies for your family and friends...

The Google team has rocked the boat yet again. The recent change of the Google search algorithm has affected website publishers significantly. Some lost many visitors and even higher volumes of online advertising revenues. Other publishers actually see better results these days. Here are some thoughts based on inside information from a giant network… New Google Search Algorithm So, the Google team has rocked the boat yet again. On February 24th, 2011, Google announced a modification to their search algorithm which they referred to as “a pretty big algorithmic improvement” impacting...

Website as Storefront So much has been said and written about the importance of your website for your business efforts that it seems pointless. Yes, we all know by now that optimizing your landing page with multi-variant tests to reach the highest conversion rate is basics for online marketing ans sales. But do we actually execute? I have to admit that at least in my case, it took some time. In fact, it took a lot of time to realize that our company’s website is actually our storefront and it can’t be neglected. And I’m talking about an Internet company so I can imagine that...

Jenifer Aniston’s Sex Tape is indeed a viral video. But it’s not a sex video, don’t worry. And still, if you’re involved in marketing or advertising, you need to watch this. A little bit under 3 minutes, this commercial for Smart Water explains the essence of today’s most viral videos. Naturally, once this video is out, marketers need to work harder to evolve. Most of the exposed viral genes won’t work longly after being exposed to the sun. The Viral Video Secret So, what makes a video go viral? At least for now, as of March 2011, you need a catchy name like...

Microsoft vs Google Does Microsoft have an answer to Google AdSense? The two New World giants have open fronts in almost any field they operate in. From mobile phones through browsers and on to office applications. It’s a battle. But the golden egg is still online advertising and Google’s ability to grow fast and fight Microsoft on so many fronts is based on advertising revenues coming from the Google AdWords platform and its distribution through Google AdSense. If Microsoft wants to stand a chance in this battle of giants, it’s the online advertising distribution that needs...

Media Planning Glossary How complex has it become? The once rather simple online media plan has now become a monster. And considering the fact that it is just a fraction of the largest all encompassing advertising plan, it’s simply mind blowing. After the competitive research, campaign goals discovery, audience targeting, geographic distribution, and all the other necessary steps… Only then comes the media mix which in all template plans includes sponsored links, sponsored search and SEM, banners, rich media advertising… And then each of these is further analyzed according to...